Indonesia Marketing Competition (IMOTION) merupakan salah satu ajang kompetisi mahasiswa di bidang pemasaran yang terbesar di Indonesia. Memasuki tahun ke-18, IMOTION hadir kembali dengan tantangan yang lebih seru dari tahun-tahun sebelumnya. Tahun ini, IMOTION menyelenggarakan dua cabang kompetisi, yaitu Marketing Plan dan Mini Marketing Case. Kedua kompetisi ini dapat diikuti oleh seluruh mahasiswa dari jenjang Pendidikan D1, D2, D3, D4, dan S1 di Indonesia. Untuk berpartisipasi pada kompetisi ini, peserta harus membentuk tim yang terdiri dari 3-4 anggota. Menariknya, IMOTION juga memberikan diskon biaya pendaftaran sebesar 10% selama tanggal 18 Juli – 9 Agustus 2024. Diskon 10% dan LINE Merch Khusus Bagi Pengguna GOKS! GOKS! (Gokilnya Diskon buat Siswa) adalah platform yang menyediakan berbagai informasi diskon dari beragam brand dan event, khusus untuk mahasiswa di Indonesia. Bekerja sama dengan GOKS!, IMOTION memberikan diskon biaya pendaftaran sebesar 10%. Selain itu, para pengguna diskon yang beruntung juga berkesempatan memenangkan LINE merchandise! Untuk dapetin diskon dan kesempatan menangin LINE merchandise, yuk ikuti langkah-langkah berikut ini! 1. Akses www.goks.co.id di browsermu. 2. Lakukan registrasi dan selesaikan verifikasi (menggunakan email mahasiswa atau foto KTM). 3. Temukan kupon IMOTION pada homepage, atau klik bit.ly/IMOTIONxGOKS. 4. Buka kode promonya, lalu copy. 5. Akses formulir pendaftaran IMOTION, kemudian paste kode promo dan ikuti langkah-langkah yang tersedia pada formulir. 6. Nikmati diskonnya dan selesaikan pembayaran! Ambil kode promonya di sini: bit.ly/IMOTIONxGOKS Dengan diskon spesial dan hadiah eksklusif dari GOKS! dan IMOTION, nggak ada alasan buat skip kesempatan ini. Buruan daftarin tim kamu dan rebut hadiahnya! Written by Gracia Natania Hehanussa, Management 2023, Public Relations The 18th IMOTION

Who does not know Wardah? An Indonesian beauty brand that pioneered the Halal cosmetics brand in this country that was founded by Nurhayati Subakat has been around since 1995 under PT Paragon Technology and Innovation. Beauty Moves You! Wardah said, let’s check on how they are able to move along in the country’s beauty industry by looking through some of their marketing strategies. 1. Halal Certified Beauty Brand Seeing that Indonesia has a major muslim population, Wardah succeeded in pulling lots of customers. This sure gives advantages to the brand because of the gain that they obtain. On the other hand, Wardah also eases the muslim consumers to have access to Halal cosmetic products. 2. Affordable Price Level Wardah has an affordable price level on their products. This makes consumers from various economic backgrounds able to enjoy their products. So that much more people could try the goodness of Wardah’s cosmetics. 3. Female Public Figures as Their Models Having popular female public figures as their campaign models and to promote their brand is such a good idea. People who are a fan of the models could be attracted to buy Wardah’s product. The diversity of the public figures, such as their ethnicity and professions also shows that beauty is in everyone. So this reaches a bigger range of consumers that could possibly try their products and even be a loyal customer of Wardah. 4. Innovative To keep on maintaining it’s leading position in the middle of thousands of new beauty products and brands, Wardah keeps innovating in their products. Not only maintaining on creating new products that aligns with the needs of their consumers, but also with the beauty trends out there. These are a few marketing strategies of Wardah that maintain their foremost position in Indonesia’s beauty brands. Have you tried their products? Written By: Deafanesa A.P, Management 2023, Public Relations The 18th IMOTION

Google Product Studio, part of Google Merchant Center Next, is now available in the UK, India, and Japan. Merchants in the US, UK, Canada, Australia, India, and Japan can now use Google’s free AI-powered tools to create high-quality product images. New features include the ability to directly upload product images and new seasonal templates for weddings and vacations. These updates make it easier for merchants to generate and update product images for their online stores and marketing channels. This expansion helps more e-commerce businesses access tools to create high-quality images, leveling the playing field for smaller merchants in a visually-driven online marketplace. Advertisers can also add their own assets to Product Studio, making their images more relevant to their brand. Future features will include converting static images to videos and AI-generated visuals matching a brand’s style. Merchants can access Product Studio through Merchant Center Next or the Google & YouTube app on Shopify. Source: seroundtable.com, searchengineland.com Written by: Nuha Salma Hanifah, Management 2023, Public Relations The 18th IMOTION

In Sabrina Carpenter’s most recent music video for her song “Please Please Please,” her boyfriend, actor Barry Keoghan, plays a significant part. This strategic incorporation has created a lot of excitement and demonstrates a couple of marketing strategies. The video builds upon the story started in her last single “Espresso,” maintaining a consistent narrative that captivates viewers throughout various releases. The story, influenced by classic crime tales such as Bonnie and Clyde, follows Carpenter and Keoghan’s characters as they navigate a turbulent relationship mixed with crime and love. Utilizing Keoghan, famous for his performances in movies such as “Dunkirk” and “The Banshees of Inisherin,” not only attracts his supporters but also brings authenticity and mystery because of their actual connection. This type of partnership, whether personal or professional, frequently captivates the audience on a greater level, resulting in a memorable and shareable video. Moreover, the video also helps generate excitement and interaction with Carpenter’s music by promoting her upcoming album “Short n’ Sweet,” scheduled to be released on August 23. Mixing personal life with professional projects humanizes the artist and makes her more relatable to fans, while also utilizing the star power of both Carpenter and Keoghan to expand the audience reach. Written by Askia Syasya Harleena, Management 2023, Public Relations The 18th IMOTION Source: toofab.com, people.com

On June 11, 2024, Apple finally launched an official calculator app for the iPad, marking a significant moment since the device’s debut in 2010. Alongside standard calculator functions, the app introduces a new feature called Math Notes, designed to enhance productivity in math and science tasks. From a marketing perspective, this release is both strategic and insightful. Apple have Innovation and Added Value that is Math Notes Feature and Strengthening The Ecosystem. The app’s highlight is Math Notes, which allows users to create, save, and edit math notes directly within the app. This feature provides a comprehensive solution beyond basic calculations, making the app especially valuable for students and professionals. Math Notes, with its handwriting recognition and editing capabilities, showcases Apple’s ongoing ecosystem development. It enhances the iPad’s appeal as a productivity tool and encourages the use of other integrated Apple apps. Apple effective marketing strategy is their time release, strong promotional campaign and demonstrating product velue. By launching the app during the mid-academic year is strategic, targeting students and educators who need additional study tools, potentially boosting app adoption in educational settings. Apple is likely to use various channels to promote the app, including social media, email marketing, and App Store ads. Highlighting unique features like Math Notes will attract attention from both existing and new users. Apple often employs demonstration videos and tutorials to showcase new features. These can help users understand and maximize the benefits of the calculator app and Math Notes, increasing engagement and adoption. Apple branding and market position known for high-quality innovation, Apple reinforces its reputation by adding a long-awaited app with unique features. This release shows Apple’s commitment to evolving with user needs. By fulfilling a major user request, Apple strengthens customer loyalty, as users who feel heard and valued are more likely to remain loyal and recommend Apple products. Despite many third-party calculator apps available, Apple’s offering stands out with Math Notes integration. This added value differentiates Apple’s app from competitors, attracting users seeking a comprehensive math solution. Apple has shown it listens to user feedback. For years, iPad users have questioned the lack of a built-in calculator. By releasing this app, Apple meets long-standing expectations, reinforcing trust and loyalty among its users. The absence of a calculator app has often been cited as a shortfall in Apple’s product lineup. This release addresses that criticism, demonstrating Apple’s commitment to continuous improvement and responsiveness to market feedback. Written by Gracia Natania Hehanussa, Management 2023, Public Relations The 18th IMOTION Source: Kompas.com

For over than 20 years, Teh Botol Sosro has been leading the ready-to-drink-tea market. Take a look at how Teh Botol has always been a top-of-mind drinking tea brand in Indonesia. Teh Botol Sosro’s tagline, “Apapun makanannya, minumnya Teh Botol Sosro” is one of the strategy that influence people’s mind to always have their tea as a drink in any kind of foods that people eat. This strategy is used while the product was still in the introduction phase, when it was first launched.  You can find Teh Botol Sosro from the big stores like supermarkets to small and micro traders like “warung” for example. Not only it is easily found in lots of places, this product is also very affordable. These are done as an effort to lead the drinking tea industry in Indonesia. So that people could purchase Teh Botol Sosro as easy as possible in almost every inch in Indonesia.  In 2021 Teh Botol Sosro also had a special edition product collection which involved 15 Indonesian artists in their collaboration. This results in an eye-catching packaging that also refreshens its usual packaging. Teh Botol Sosro has done a view collaboration with varied brands. Such as beauty brands like Dermies by Erha, another drink brand which is Kokumi, fashion brand, food brand, and others kinds of brands. These Strategies are not only to reach a bigger number of customers and to raise more awareness about the brand, it is also to sustain their place as a leading brand among other similar products in Indonesia.  Written by Deafanesa Aisha Pradiva, Management 2023, Public Relations The 18th IMOTION Source: Kompasiana.com and instagram.com/tehbotolsosroid

Spotify loyal users have been waiting for the arrival of lossless audio. It seems that the feature promised long ago will soon be released. The presence of lossless audio feature was revealed from the Spotify desktop application version 1.2.36. Reddit user OhItsTom shared some screenshots showing options for music streaming quality in the settings. The screenshots show one option for streaming music in lossless quality up to 1,411 kbps. In another part, it indicates that lossless quality on Spotify can reach 2,117 kbps, which can consume data as much as 15.9 MB per minute. There is also support for 24-bit/44.1kHz audio via FLAC audio format. However, support for 24-bit audio is only available for certain songs. These screenshots also show a feature that can check whether the user’s device, type of connection, and internet bandwidth support lossless audio, as quoted from The Verge on Saturday (4/5/2024). This checking feature is displayed along with various information for users, such as recommendations to download songs in lossless quality for a better listening experience. Spotify also warns users that most Bluetooth devices do not fully support lossless audio. Users are advised to use wired devices or listen wirelessly using the Spotify Connect feature. According to OhItsTom, this interface display is only visual for now and lossless audio support is not yet available. Another screenshot shared by OhItsTom indicates that Spotify is changing the branding of its high-quality audio from Hi-Fi to Lossless. Spotify first announced its plan to release lossless audio in 2021. After three years have passed, this feature has still not been launched, and clues about its presence are only revealed from lines of code in the Spotify application. It is not yet known when Spotify will release this long-awaited feature. Whether lossless audio will be included in the current subscription fee or separated into its own subscription package is also still unknown. Source: 9to5mac.com, inet.detik.com Written by Nuha Salma Hanifah, Management 2023, Public Relations The 18th IMOTION

The HealthyFest, organized by NPURE, triumphed with 50,000 attendees and enthusiastic responses at Tribeca Park, Central Park Mall, on December 2, 2023. This dynamic event, running from 7:00 in the morning until 10:00 at night, not only entertained visitors but also showcased NPURE’s commitment to its Pure Friends through spectacular elements and the launch of the matte version of the beloved Sunscreen. The day was capped off with a captivating performance by Yura Yunita, creating an unforgettable experience. HealthyFest marked a milestone as NPURE’s first and largest event, supporting the #GenerasiKulitSehat (Healthy Skin Generation) campaign. With a focus on the pillars of Skincare, Sport, and Superfood, NPURE aimed to provide a holistic solution for a healthy lifestyle. This event featured renowned instructors leading Group Fitness Classes, engaging nutritionists in healthy talk shows, and the participation of 30 other esteemed healthy brand partners, all contributing to the empowerment of women in Indonesia. Joanne Victoria, the Chief Marketing Officer of NPURE, emphasized HealthyFest’s significance in advancing the #GenerasiKulitSehat campaign. It highlighted NPURE’s dedication to being a solution-oriented and innovative natural skincare brand in Indonesia, promoting healthy skin for people of all ages and genders. The event served as a platform to encourage the adoption of a healthy lifestyle, incorporating balanced nutrition, regular exercise, and sufficient sleep, resonating with the brand’s ethos. Source: fimela.com

Rohto, a Japanese company, has a long history dating back to 1889 when it started as a small purveyor of soaps and toiletries. But driven with innovations and challenges, in 1934, Rohto entered the Indonesian market with its eye care products, gaining recognition and trust among consumers. Over the years, Rohto has expanded its product range in Indonesia, introducing various eye care products, and even established a Rohto Laboratories in Indonesia to meet the growing demand for Rohto products in the country. And by that, Rohto has become a trusted eye care brand in Indonesia for several reasons: 1. Quality and Trust Rohto has been known for its high-quality and trusted eye care products in Indonesia since 1934. The reliability and effectiveness of Rohto’s eye drops have contributed to the brand’s long-standing trust among consumers. 2. Experience and Innovation With over 100 years of experience in the eye care industry, Rohto has continuously introduced innovative products to address various eye care needs. This extensive experience has established Rohto as a reliable and reputable brand in Indonesia. 3. Wide Product Range Rohto offers a comprehensive range of eye care products in Indonesia, including eye drops for red eyes, dry eyes, and eye irritation. The availability of diverse products to cater to different eye care concerns has bolstered Rohto’s reputation as a trusted brand. 4. Accessibility and Market Presence Rohto’s eye care products are readily available in the Indonesian market and can be obtained without a prescription, ensuring easy access for consumers. The brand’s widespread availability has contributed to its enduring trust and popularity among Indonesian consumers. 5. Global Recognition As a leading eye care company from Japan, Rohto’s global recognition and presence have further solidified its reputation as a trusted brand in Indonesia. The brand’s international acclaim and adherence to high-quality standards have resonated with consumers in the Indonesian market.These factors, including quality, experience, innovation, product range, accessibility, and global recognition, have collectively contributed to Rohto’s enduring status as a long-standing trusted eye care brand in Indonesia. Source: https://www.rohto.co.id , https://www.alodokter.com/rohto-eye-care , https://tr.rohto.com/en/index.html

Kopi Kapal Api, an icon in the Indonesian coffee industry founded in 1927, continues to thrive today. Starting as a local coffee producer in East Java, it has grown into one of the most recognized coffee brands in the Indonesian market. In this article, IMOTION will discuss several strategies of Kopi Kapal Api in maintaining quality and its position in the coffee industry. Initially known as a small coffee company, Kapal Api grew rapidly due to its dedication to serving high-quality coffee. Utilizing select coffee beans from Indonesia, Kapal Api presents a unique story through each cup of coffee they produce. This extensive history is evidence of their commitment to perfection in taste, aroma, and quality. Kopi Kapal Api continuously innovates with various variants that captivate the taste buds of coffee enthusiasts. From classic black coffee to the latest innovations with unique flavors, they explore and introduce products that cater to modern consumer preferences. A key factor in Kapal Api’s success is their focus on quality. From selecting coffee beans to a meticulous roasting process, they ensure that every production stage maintains the highest quality standards. This makes Kopi Kapal Api the top choice for those seeking authentic and high-quality coffee. Beyond focusing on taste and quality, Kapal Api is committed to environmental sustainability. Through environmentally conscious and responsible programs, they strive to minimize the impact of their production on the environment. Kopi Kapal Api is not just a beverage but also a legacy of taste and aroma that continually evolves with the trends. From the first sip to the last, each gulp signifies their expertise and commitment to delivering the best. As a pioneer in the Indonesian coffee industry, Kopi Kapal Api continues to lead in delighting the palates of coffee lovers with unmatched flavor. Source: Increasink.co.id