Charles & Keith is a fashion brand that really connects with young people today offering trendy affordable and accessible accessories. Founded in 1996 by brothers Charles and Keith Wong in Singapore it started as a small shoe store but quickly grew into a global brand known for shoes bags and other accessories that suit the fast paced modern lifestyle many of us live today. 1. Trendy and Practical Design One of the reasons Charles & Keith stands out is because they manage to combine current fashion trends with practical designs. Whether it’s clean and simple styles or bold statement pieces they always have something that can match different personal styles. This makes it easy for young people like us to express ourselves through what we wear without having to sacrifice comfort or usability. 2. Global Growth and Digital Presence From its roots in Singapore Charles & Keith has expanded to hundreds of stores worldwide especially across Asia and the Middle East. What’s interesting is how they use digital platforms and social media really well to connect with customers. Their online store is easy to navigate and their social media accounts often showcase the latest collections and style tips making it simple for anyone to stay updated and shop anytime anywhere. 3. Quality at Affordable Prices Even though the prices are quite affordable Charles & Keith doesn’t cut corners on quality. They use good materials and put real attention into how their products are made so customers can expect shoes and bags that not only look good but also last. For us students who have to manage budgets this balance between price and quality is a big plus. 4. Moving Towards Sustainability Like many brands today Charles & Keith is starting to take sustainability seriously. They’ve begun exploring eco friendly materials and more responsible production processes. This is an important step because more and more consumers especially younger generations care about how products impact the environment. It shows the brand is trying to keep up with these values which is really encouraging. 5. Fashion for Everyone At the end of the day Charles & Keith’s main goal is to make fashionable accessories accessible to as many people as possible. By offering versatile and stylish designs at reasonable prices they help people especially young adults like us feel confident and fashionable without having to spend a lot. It’s a brand that really fits into everyday life and the way we want to present ourselves to the world.   Sources : https://www.charleskeithgroup.com/brands/charles-keith/ Brand Profile | About Us – CHARLES & KEITH US Charles & Keith – Wikipedia Written by Alviani Felisya, Management 2024, Public Relations The 19th IMOTION

Long before sustainability became a buzzword, Klean Kanteen was already charting a path toward a greener future. Founded in 2004 by a family in Northern California, the brand emerged in response to a simple yet urgent problem: the health and environmental risks posed by single-use plastic. What began as a quest to offer a safer alternative has grown into a global movement, placing Klean Kanteen at the forefront of eco-conscious product design and ethical business practices. 1. Design That Endures, Not Trends Klean Kanteen approaches design with a long-term mindset. Its products are not created to chase seasonal aesthetics or fleeting trends, they’re engineered to last. The clean, utilitarian forms of Klean Kanteen bottles speak to their purpose: practical, reliable, and tough enough for real life. 2. Materials That Matter At the core of every Klean Kanteen product is a commitment to safe, high-quality materials. The brand exclusively uses 18/8 food-grade stainless steel, free from BPA and other harmful chemicals. Their durable Klean Coat finish is not only chip-resistant but also four times more durable than previous coatings. It’s not just about what goes into the bottle, but what stays out of the landfill. Moreover, the brand achieved Climate Neutral Certification in 2020, offsetting 100% of its carbon footprint and committing to transparent emissions reduction targets. Every material choice, every production decision, is made with the planet in mind. 3. More Than Bottles: A Lifestyle of Responsibility Though best known for its iconic bottles, Klean Kanteen has expanded its product lineup to reflect a full lifestyle of low-waste living. Their collection now includes insulated tumblers, reusable steel straws, food canisters, and even kid-friendly options. What sets the brand apart is not just the variety of products but the consistency in purpose. Each item exists to replace a disposable alternative and to prove that sustainability and quality can go hand-in-hand. 4. Driving Change Beyond the Shelf Klean Kanteen doesn’t stop at creating better products; it works to reshape the systems that surround them. As a certified B Corporation and member of 1% for the Planet, the company directs a portion of its revenue toward environmental nonprofits and grassroots initiatives around the world. Internally, it practices ethical sourcing, fair labor standards, and responsible manufacturing proving that business can be a force for good. This is not a brand that simply talks sustainability, it lives it, from boardroom decisions to packaging materials. 5. Accessible, Ethical, and Built to Last In an industry where “green” can often mean expensive, Klean Kanteen takes a more inclusive approach. Its products are priced accessibly, with the understanding that sustainability must be within reach if it’s to make a meaningful impact. The brand’s durability-first mindset ensures that one well-designed bottle can replace hundreds if not thousands of disposable ones over its lifetime. That long-term value, both environmental and financial, is at the heart of Klean Kanteen’s appeal to a wide and growing audience from minimalist urban dwellers to hardcore outdoor adventurers. Klean Kanteen is not just another drinkware company, it’s a pioneer, a challenger, and a changemaker. With every bottle, it invites consumers to rethink their habits, reconsider their impact, and reimagine what sustainability can look like in everyday life. In a market saturated with greenwashing and gimmicks, Klean Kanteen stands out by staying true to its roots: honest materials, thoughtful design, and unwavering responsibility to people and planet.   Sources : https://globalgreen.org/directory/listing/klean-kanteen/ https://www.businesswire.com/news/home/20210802005010/en/Klean-Kanteen-Raises-the-Bar-for-Sustainability-Announces-Use-of-Certified-Recycled-Stainless-Steel https://www.kleankanteen.com/pages/planet   Written by Shilvy Hertasi Putri, Management 2024, Public Relations The 19th IMOTION

More than just a packet of noodles, Indomie is a vessel of memory, pride, and everyday comfort across generations and continents. For many Indonesians, it’s a taste of home. For others around the world, it’s an affordable, reliable, and irresistibly flavorful meal. What began as a humble local brand has now found its place in kitchens across Lagos, London, Melbourne, and Mecca. Indomie’s rise from an Indonesian pantry staple to a global culinary phenomenon isn’t just impressive — it’s unprecedented. But how did a pack of instant noodles become a worldwide obsession? Deep Roots in Indonesian Identity Launched in the early 1970s, Indomie began by mirroring familiar Indonesian dishes, making it easy for locals to fall in love with flavors they already knew. The game-changer came with Mi Goreng, the dry noodle variant introduced in 1982. Instead of soup, it offered a saucy, savory noodle dish inspired by the country’s beloved fried noodles, complete with kecap manis, fried onion bits, chili sauce, and seasoning oil. Its sweet, spicy, umami-rich flavor profile became instantly iconic. More than just food, Indomie evolved into a symbol of national pride, bridging generational gaps and economic classes alike. Global Expansion with Local Sensitivity Indomie’s global journey wasn’t a one-size-fits-all strategy. Rather than solely exporting from Indonesia, Indofood localized production in key regions. Nigeria, for example, became a powerhouse market — to the point where many Nigerians now consider Indomie part of their own food heritage. With on-the-ground manufacturing and flavors customized for local preferences, Indomie gained credibility and mass appeal. Today, the brand produces billions of packs annually, with dedicated markets across Africa, the Middle East, Europe, Australia, and North America — even inspiring regional exclusives like “Onion Chicken” and “BBQ Chicken” to suit local taste buds. Indomie as a Cultural Symbol Indomie has long outgrown its identity as just a noodle. It appears in music videos, streetwear drops, YouTube cooking hacks, and even gallery art. Its branding — from the nostalgic red-green-yellow wave to the unmistakable packet crinkle — is instantly recognizable across borders. In university dorms, it’s a late-night savior. In homes, it’s the go-to comfort food. And online, it’s the center of endless creativity, from Indomie donuts to noodle burgers. Indomie’s influence lives at the intersection of food, identity, and pop culture. A Brand That Delivers, Especially in Times of Crisis Beyond flavor and fame, Indomie succeeds because it never forgets the basics: affordability, accessibility, and consistency. In moments of crisis — from global inflation to pandemic food shortages — people turned to what they knew would last, taste good, and not break the bank. For many families, Indomie provided not just meals, but a sense of stability. It became the backup meal, the comfort dish, the sure thing. That reliability — paired with a price that fits nearly any budget — is what keeps Indomie essential in every era. Wherever it goes, Indomie reminds the world that comfort can taste like home — and home, in its simplest form, could be found in a steaming bowl of noodles. It’s a symbol of how something so ordinary can mean so much to so many. Through flavors that spark nostalgia and packaging that feels oddly familiar across continents, Indomie proves that cultural pride doesn’t have to be loud to be heard. Sometimes, it just has to be shared — one bite at a time. Sources : https://www.afr.com/life-and-luxury/food-and-wine/how-instant-noodles-came-to-dominate-the-world-20210408-p57hla https://seasia.co/2025/06/02/from-indonesia-to-the-world-how-indomie-became-such-a-household-brand https://www.scmp.com/week-asia/lifestyle-culture/article/3151732/indonesias-iconic-indomie-beloved-millions-students Written by Neisha Dinara, Management 2024, Public Relations The 19th IMOTION

Have you ever smelled something and suddenly remembered a person, a place, or even a specific moment in your life? That’s the power of scent. It goes beyond just smelling nice. It brings you back. It holds meaning. And that’s exactly what HMNS is doing with their latest collaboration with the film SORE. HMNS is no stranger to creating bold, personality-driven perfumes. But this time, they took it to a whole new level. By working together with SORE, a local film that explores love, time, and the beauty of what could have been, HMNS created two fragrances that are meant to be felt just as much as they are meant to be worn. The result is ZENA and ETERNA, two scent experiences that carry emotion, memory, and mood in every spray. This is not just about perfume. It is about storytelling. ZENA and ETERNA, Two Sides of the Same Feeling Each fragrance has its own character. Together, they feel like two different chapters of the same story. You do not need to have watched SORE to connect with these scents. They speak to universal feelings that all of us have gone through. ZENA is a fragrance mist that feels soft and familiar. It is light and clean with a floral and powdery touch. Think of it as that peaceful moment in the afternoon when everything just feels calm. It is perfect for everyday wear whether you are rushing to class or just chilling at the library. ZENA is that scent you wear when you want to feel a little closer to yourself. On the other hand, ETERNA is the deeper and more intense version. It comes in a 100 ml perfume bottle and carries rich notes of amber, soft woods, and florals. It feels warm and lasting. The kind of scent that stays with you and maybe even stays on someone else’s hoodie. It gives you that quiet kind of confidence when you are walking into something important like a presentation or a late-night talk that means a lot to you. A Real Collaboration that Feels Honest One of the best things about this collaboration is that it does not feel forced. HMNS did not just release a film-themed perfume and call it a day. They built a story that connects the feeling of SORE with the kind of scent that lingers long after the final scene. In their own words, HMNS shared that they wanted ZENA and ETERNA to act as emotional extensions of the film. It shows in every detail. The names. The notes. The mood. The packaging. Everything feels intentional. It is not just about smelling attractive. It is about making a memory last. Let the Scents Speak for Themselves There is something beautiful about turning feelings into something wearable. HMNS managed to bottle that emotional weight into something you can carry in your bag or place on your shelf. ZENA and ETERNA are perfect for those of us who find comfort in nostalgia and meaning in the little things. They are vegan. They are cruelty-free. They are made for people who want their fragrance to say something without needing to speak. If you have ever missed someone or wished time could slow down just a little then this collection is for you.   Sources : https://www.mediapatriot.co.id/2025/07/13/hmns-hadirkan-parfum-sore-eterna-dan-sore-zena-dalam-kolaborasi-eksklusif-bersama-film-sore-istri-dari-masa-depan/ https://madeforhmns.com/products/hmns-x-sore-fragrance-mist-zena Written by Alviani Felisya, Management 2024, Public Relations The 19th IMOTION

“Sore: Istri dari Masa Depan” is a web series collaboration between Tropicana Slim and Inhype Pictures that premiered on Tropicana Slim’s YouTube channel on February 1, 2017. Directed and written by Yandy Laurens, the series stars Dion Wiyoko as Jonathan, a young Indonesian man living in Italy, and Tika Bravani as Sore, a mysterious woman who suddenly appears and claims to be Jonathan’s wife from the future. The series consists of nine short episodes ranging from 5 to 16 minutes in length, and was mostly filmed in Italian cities such as Petritoli and Ponza. Healthy Lifestyle Transformation Beyond its romantic and dramatic storyline, “Sore: Istri dari Masa Depan” serves as a clever marketing strategy for Tropicana Slim. The series strategically puts a narrative about Jonathan’s transformation after meeting Sore, his supposed wife from the future. Intrigued by what Sore said to him, Jonathan becomes determined to live a healthier life. Jonathan starts to exercise more regularly, chooses healthier meals, reduces his alcohol intake, and cuts down on smoking. This character evolution subtly delivers messages about health and well-being without feeling forced or overly commercial. Soft Selling Technique Tropicana Slim’s soft selling works well in this series, cleverly using Jonathan’s wish for a healthier life as the main theme. In the final scenes, Sore and Jonathan are shown switching their regular sugar to Tropicana Slim as part of their commitment to living healthier together. This seamless integration of the product into the storyline highlights how even simple choices, like replacing sugar, can be part of a broader healthy living journey, turning “Sore: Istri dari Masa Depan” into both entertainment and an inspiring health campaign. The success of the web series led to a feature film adaptation with the same title, set to premiere on July 10, 2025. The movie keeps around 40% of the original web series storyline but expands with a more mature and complex narrative. The filming location also changed to Croatia, and the lead role of Sore is now played by Sheila Dara Aisha, replacing Tika Bravani from the original series. Are you interested in watching the movie adaptation of “SORE: Istri dari Masa Depan”? Could a simple series like “Sore” be the start of your own wellness journey?   Sources : https://www.detik.com/jatim/berita/d-7936130/sinopsis-film-sore-istri-dari-masa-depan https://www.tempo.co/teroka/film-sore-istri-dari-masa-depan-siap-tayang-10-juli-2025-1524081 Written by Celine Aurel Asyela, Management 2024, Public Relations The 19th IMOTION

When museum masterpieces step off the walls and into your wardrobe What happens when one of the world’s most iconic modern art institutions partners with a fashion giant known for clean-cut basics? The result is UNIQLO × MoMA, a series of capsule collections that turn art history into everyday expression. From Jackson Pollock’s chaos-on-canvas to Yayoi Kusama’s dots of infinity, these works no longer live only behind glass—they live on your cotton tee, your tote, even your coffee thermos. A Gallery You Can Wear This collaboration isn’t just about looking cool—it’s about making creativity accessible, tactile, and personal. Each piece features a curated work from MoMA’s collection, printed with remarkable detail on UNIQLO’s signature UT tees. But here’s where it gets exciting: the collection also extends into the packaging, hang tags, and shopping experience. • Each shirt comes in a collector-style box mimicking a MoMA museum crate, complete with artwork label, artist profile, and exhibit context. • QR codes on hang tags link you to a microsite filled with mini art lessons, behind-the-scenes footage from MoMA curators, and styling tips. • Store displays mimic museum walls, letting you “tour” a gallery with your cart. One Collection, Four Masterpieces The latest drop highlights four art titans—each reinterpreted for daily wear: 1. Warhol’s Campbell’s Soup – A nod to pop culture and capitalism, turned ironic fashion statement. 2. Kusama’s Polka Dots – Infinity patterns dance across a unisex oversized tee, mimicking her immersive installations. 3. Mondrian’s Grid – The cleanest lines in art history, brought to life in sharp-cut, color-blocked sweatshirts. 4. Pollock’s Splatter – Controlled chaos frozen in print, embodying abstract expressionism on jersey cotton. Local Feel, Global Vision As Tadashi Yanai, CEO of Fast Retailing, once said: “We want art not to be intimidating, but wearable. Your shirt should inspire questions, not just compliments.” From Tokyo to New York, Jakarta to Berlin, this collection travels the world as a moving museum, reminding wearers that great art belongs to everyone, not just those who buy tickets to a gallery. Smart Fashion, Smarter Storytelling UNIQLO takes it further with their #MuseumInMotion campaign: • Instagram Reels featuring dancers, skaters, and artists moving in UNIQLO x MoMA pieces to show how “art moves with you.” • Pop-up art booths in flagship stores where customers can make their own tote bags using famous brushstroke templates. • Partnership with local art schools for workshops: “Design Your Own UT”. This isn’t just merchandise, it’s a mobile art movement. Fashion that teaches. Packaging that explains. A brand experience that bridges generations. UNIQLO x MoMA proves that a shirt can be more than just style, it can be a statement. A t-shirt that teaches. A hoodie that inspires. A packaging that informs. UNIQLO × MoMA isn’t just a collaboration, it’s a movement. One that makes art a part of your everyday life, not just something you pass by in a museum.     Sources : https://www.uniqlo.com/us/en/spl/ut/moma-art-icons?srsltid=AfmBOor8wtG2D-VfY1wAcAAH7ZPQOxb-isyqxpMIhrgmQD8cdTsGkeKM&utm https://www.fastretailing.com/eng/group/news/2506091630.html?utm_source   Written by Shilvy Hertasi Putri, Management 2024, Public Relations The 19th IMOTION

What happens when beloved coffee and beloved lippies unite to kickstart your day? Your AM ritual just got an upgrade. The Unexpected Pairing That Just Works BLP Beauty, a local favorite for standout lip essentials, took a bold step into flavor territory with Toko Kopi Tuku, Jakarta’s cult-favorite coffee chain. The result? Four new shades inspired by Tuku’s signature drinks—Butter Balm in Aren and Espresso, and Lip Vinyls in Caramel and Mocha—each infused with café vibes and antioxidant-rich caffeine. Blurring the lines between beauty and coffee, this crossover isn’t just thematic—it’s functional and fresh. One Menu, Four Tints Every shade mirrors a Tuku cup, down to the last detail: Aren (light orange-brown) reflects Gula Aren syrup—sweet, subtle, and natural. Espresso captures black coffee’s deep aroma. Caramel adds sheer gloss with a sweet shine. Mocha delivers full-coverage pigment and cocoa depth. All formulas include UV protection, vitamins, and caffeine for antioxidant lip care. Local Spirit & Founder Passion As Lizzie Parra, BLP Beauty’s founder, shared during the Jakarta launch at Kota Kasablanka: “We stepped out of our comfort zone to collaborate with Kopi Tuku. Who would’ve thought our lip products could bring coffee lovers back to that feeling of sipping Tuku?” This collaboration isn’t about hype—it’s a heartfelt local union. Both brands cemented their shared roots through purposeful pairing. Functional Beauty With a Morning Kick This collection isn’t just pretty—it’s practical. The Butter Balm’s velvety texture, enhanced with caffeine, sunflower, jojoba oil, and Vitamin E, moisturizes while offering light tint and SPF. The Lip Vinyls continue the trend with hydration, shine, and a caffeinated twist. It’s beauty that smells like your morning cup and nourishes like it too.   Sources : https://blpbeauty.com/blogs/story/now-talking-ketika-makeup-dan-kopi-bersatu-blp-x-tuku https://chatnews.id/read/nikmatnya-kopi-dalam-rangkaian-butter-balm-dan-lip-vinyl-blp-x-tuku   Written by Neisha Dinara, Management 2024, Public Relations The 19th IMOTION

In the realm of hydration solutions, an ideal brand seamlessly integrates quality, design, and sustainability. Corkcicle exemplifies this integration, offering products that combine modern aesthetics with practical functionality. Established in 2011 in Orlando, Florida, Corkcicle began with a singular product: an in-bottle wine chiller designed to maintain optimal wine temperatures. This innovative approach laid the foundation for the brand’s commitment to enhancing everyday experiences through thoughtful design.  1. Design Philosophy: Simplicity and Elegance Corkcicle’s design ethos is rooted in minimalism and functionality. Drawing inspiration from renowned designers like Jony Ive, the brand emphasizes sleek, user friendly products that seamlessly integrate into daily life. This commitment to design excellence was recognized in 2016 when Corkcicle’s Canteen and Tumbler series received the prestigious Red Dot Product Design Award.  2. Commitment to Quality and Sustainability Corkcicle prioritizes the use of high quality, sustainable materials. Their hydration products are crafted from triple-insulated 18/8 stainless steel, ensuring beverages remain cold for up to 25 hours or hot for up to 12 hours. Additionally, the use of BPA-free Tritan plastic for lids underscores the brand’s dedication to safety and environmental responsibility. 3. Expanding Product Lines and Market Presence From its initial wine chiller, Corkcicle has diversified its offerings to include a range of drinkware, cooler bags, and barware. This expansion reflects the brand’s responsiveness to consumer needs and market trends. Collaborations with major franchises like Disney and Marvel have further solidified Corkcicle’s presence in the lifestyle market, appealing to a broad demographic.  4. Innovation and Technological Integration Embracing technological advancements, Corkcicle utilizes 3D printing in its product development process. This approach allows for rapid prototyping and refinement, ensuring products meet high standards of quality and functionality. Features such as ergonomic flat sides and non-slip bottoms enhance user experience, demonstrating the brand’s attention to detail.  5. Accessibility and Affordability Corkcicle’s commitment to accessible luxury is evident in its pricing strategy. By offering premium-quality products at reasonable prices, the brand makes sustainable and stylish hydration solutions available to a wider audience. This approach aligns with contemporary consumer values, emphasizing both form and function.     Sources : Red Dot Design Award: Corkcicle Canteen & Tumbler CORKCICLE. – Insulated Tumblers, Coolers and More What materials are used in CORKCICLE. products? – CORKCICLE. Written by Alviani Felisya, Management 2024, Public Relations The 19th IMOTION

Who doesn’t know Mykonos? A proudly Indonesian fragrance brand founded in 2019 that has captivated fragrance lovers with its unique and memorable scents. Through creativity, affordability, and innovative marketing strategies, Mykonos has emerged as one of the top local perfume brands in the country. Let’s dive into some of their key strategies: 1. Unique Fragrance Concepts Mykonos stands out with its gourmand-themed fragrances, such as “Matcha Latte” and “Berry Caramel Pancakes,” which evoke a sense of nostalgia and comfort. By crafting scents inspired by Indonesian culture, such as “Pandan Sticky Rice,” Mykonos appeals to a wide range of consumers who value both creativity and local elements. 2. Accessible Pricing Mykonos ensures that quality perfumes are within reach for everyone. With prices around IDR 250,000 for a 50ml bottle, they successfully attract diverse consumer segments without compromising on quality. 3. Effective Social Media Engagement The brand actively uses platforms like Instagram and TikTok to connect with their audience. Their engaging content, from interactive Q&A sessions to product demonstrations, helps them stay relevant and build a loyal customer base. 4. Staying Ahead with Trends By continually innovating and staying aligned with global fragrance trends, Mykonos maintains its competitive edge. From classic floral notes to bold gourmand scents, they cater to every preference while staying true to their creative roots. With these strategies, Mykonos has carved a niche for itself in the competitive fragrance industry. Have you tried their perfumes yet?   Source : https://www.cosmeticsdesign-asia.com/Article/2024/09/13/gourmand-fragrance-trends-demand-in-sea-pushing-fragrance-makers-to-get-creative-with-fragrances/ , https://voi.id/en/economy/344040   Written by Alviani Felisya, Management 2024, Public Relations The 18th IMOTION

Want to start a business but don’t know how to separate your personal and business finances? Worry not! Use the Kantong feature from Bank Jago! Now, you can easily separate your personal and business finances all within a single account without any hassle or complicated steps! Here are the benefits of using the Kantong feature for your business:   Up to 60 Kantong in One Account You don’t need to go through the trouble of opening a whole new account just for your business because you can create up to 60 different Kantong within a single account.  All your business transactions can be neatly sorted into a dedicated Kantong—everything stays organized in one place.   No Fees for Opening a Kantong, Save on Costs Here is the best part, There’s no fee to open a Kantong. You don’t need to pay any additional charges to create separate accounts for your business. Just open a Kantong within your existing account, and you can instantly separate your personal and business finances. This helps you cut down on unnecessary costs and keeps your business expenses in check. It’s a great way to keep things efficient and cost-effective.   Simple, Practical, and Easy to Use Managing both your personal and business finances has never been easier. With just one app, you can keep track of both without switching between different platforms. The Kantong feature lets you manage everything in one place—whether you’re making personal transactions or handling business finances. It’s all streamlined, simple, and incredibly user-friendly.   By using the Kantong feature from Bank Jago, you can focus on growing your business—while keeping your finances organized and neatly managed. Plus, you’ll save money and enjoy the ease of managing both your personal and business accounts in one place. No more confusion—just smooth, efficient financial management!