The HealthyFest, organized by NPURE, triumphed with 50,000 attendees and enthusiastic responses at Tribeca Park, Central Park Mall, on December 2, 2023. This dynamic event, running from 7:00 in the morning until 10:00 at night, not only entertained visitors but also showcased NPURE’s commitment to its Pure Friends through spectacular elements and the launch of the matte version of the beloved Sunscreen. The day was capped off with a captivating performance by Yura Yunita, creating an unforgettable experience.
HealthyFest marked a milestone as NPURE’s first and largest event, supporting the #GenerasiKulitSehat (Healthy Skin Generation) campaign. With a focus on the pillars of Skincare, Sport, and Superfood, NPURE aimed to provide a holistic solution for a healthy lifestyle. This event featured renowned instructors leading Group Fitness Classes, engaging nutritionists in healthy talk shows, and the participation of 30 other esteemed healthy brand partners, all contributing to the empowerment of women in Indonesia.
Joanne Victoria, the Chief Marketing Officer of NPURE, emphasized HealthyFest’s significance in advancing the #GenerasiKulitSehat campaign. It highlighted NPURE’s dedication to being a solution-oriented and innovative natural skincare brand in Indonesia, promoting healthy skin for people of all ages and genders. The event served as a platform to encourage the adoption of a healthy lifestyle, incorporating balanced nutrition, regular exercise, and sufficient sleep, resonating with the brand’s ethos.