IMODAY
A series of marketing articles that intends to enhance public knowledge about what's going on with the marketing world these days.

The Teazzi Drink: A Trendy Drink That Has Become a New Lifestyle for Gen Z
In recent years, Teazzi has entered the Indonesian market and become one of the favourite

Artirasa x Somethinc: When Two Local Hero Brands Create the Buzz
Artirasa cheesecake is not just an ordinary dessert. For many Indonesians, especially Gen Z, this

More Than Just Skincare, The DNA of Gen Z: The Story Behind Watch Me Bare It
A Lifestyle That Never Pauses From early classes and part-time jobs to late-night deadlines, Gen

The Success Behind Patagonia’s Controversial ‘Don’t Buy This Jacket’ Campaign
Back in the frenzy of Black Friday in 2011, When almost every brand promoted their

From Highways to Holidays: Waskita Karya Boosts Tourism with Probolinggo–Banyuwangi Toll Road
As one of the largest state-owned construction companies in Indonesia, Waskita Karya continues to play

Style That Moves You: Inside Charles & Keith’s Rise to Fashion Fame
Charles & Keith is a fashion brand that really connects with young people today offering

Klean Kanteen: Leading the Charge in Conscious Hydration
Long before sustainability became a buzzword, Klean Kanteen was already charting a path toward a

More Than Just Noodles: Indomie’s Journey from Indonesian Kitchens to Global Fame
More than just a packet of noodles, Indomie is a vessel of memory, pride, and

Scent and Scene : HMNS x SORE, When Fragrance Tells a Story
Have you ever smelled something and suddenly remembered a person, a place, or even a