Apple recently announced a suite of innovative accessibility features designed to enhance the user experience for individuals with disabilities. Among the most significant additions is eye tracking, which allows users to control their devices using just their eye movements. This cutting-edge capability enables seamless navigation, making it easier for those with mobility challenges to interact with their iPhones and iPads without traditional touch inputs. The eye tracking feature is particularly beneficial for users with limited dexterity, providing them with a hands-free method to scroll, select, and control various applications. This technology not only promotes greater independence but also ensures that everyone can enjoy the full capabilities of their devices. In addition to eye tracking, Apple is enhancing existing accessibility tools such as VoiceOver and Switch Control. These updates focus on improving usability and customization, allowing users to tailor their experiences to meet their specific needs. For instance, VoiceOver will receive refinements to its navigation capabilities, making it even more intuitive for users. Apple’s commitment to accessibility is evident in its ongoing efforts to create technology that is inclusive and user-friendly. By introducing these advanced features, the company aims to empower individuals with disabilities, helping them connect more easily with the world around them. This initiative not only showcases Apple’s dedication to diversity but also sets a standard for accessibility in the tech industry, ensuring that everyone can benefit from technological advancements. Source: https://www.apple.com/newsroom/2024/05/apple-announces-new-accessibility-features-including-eye-tracking/ Written by Gracia Natania Hehanussa, Management 2023, Public Relations The 18th IMOTION  

GoJek is an Indonesian technology based company that was founded in 2009 by Nadiem Makarim. GoJek provides various services through their application. Starting from GoFood, that helps us order food without having to go to the store, to GoPulsa, which helps people buy pulsa by their phone (or phone credit). Now, let us take a look at some of GoJek’s interesting marketing strategies that help them maintain their existence. Fun and humorous advertisement GoJek’s advertisements are full of creativity and ideas. They are keeping up with the trends that are happening. From their phrases to the music that they use are catchy and not monotonous. Through this, people could be more aware of their brand because of their interesting promotions. Relatable advertisement to the audience Not only it is filled with their fresh and fun ideas, Gojek uses familiar phrases, connecting daily problems with their services, and excellent storytellings makes their advertisements relatable to our daily activities. Relatednesses could catch the attention of the audience and be appealing to them. This could tighten the emotional connection between GoJek and consumers, which helps to build brand loyalty. Working with partners If you have seen GoFood signs in food stalls or in other stores, those are examples of GoJek’s cooperation with their partners. They work with a bunch of partners based on their service sectors. Not only is this giving a benefit to both of the parties, but it also expands GoJek’s market target. Those are some of their strategies of marketing that helped them succeed, have you tried using GoJek? Source: https://www.sab.id/ , https://toffeedev.com/ Written by Deafanesa Aisha Pradiva, Management 2023, Public Relations The 18th IMOTION 

Dyson has just unveiled two exciting new additions to its hair care lineup: Dyson Airwrap and Dyson Chitosan—designed to elevate your hair styling game to a whole new level. Dyson Airwrap Meet the next evolution of hair styling—Dyson Airwrap. This innovative tool is not just a styler but also a dryer, now supercharged with wireless Bluetooth technology. Imagine creating perfect curls with just one button! With 19 versatile attachments, you can achieve everything from tight curls to voluminous waves and sleek, smooth hair. Plus, the intelligent heat control keeps the temperature below 150°C, protecting your hair from damage while ensuring it stays shiny and healthy. Dyson Chitosan Enter Dyson Chitosan, a game-changing hair care product crafted from chitosan, a powerful ingredient derived from oyster mushrooms. This line is all about giving your hair a soft, lightweight, and long-lasting shine—even in the most humid conditions. The range includes a pre-style cream to set the stage for styling and a post-style serum to lock in that perfect finish. After a decade of development, these products are tailored for all hair types and can be used with Dyson’s tools or your favorite styler. With Dyson Airwrap and Dyson Chitosan, you’re not just styling your hair—you’re transforming it. Expect salon-worthy results at home, all while keeping your hair’s health and shine intact. Source: www.realsimple.com , www.dewimagazine.com Written by Nuha Salma Hanifah, Management 2023, Public Relations The 18th IMOTION

PT Bank Syariah Indonesia Tbk (BSI) is capitalizing on rising gold prices to expand its gold-related business, with financing growing 30.5% YoY as of April 2024, recording Rp 5.1 trillion in gold pawning and Rp 2.74 trillion in gold installments. BSI offers a special 0% down payment program for select customers. As of December 2023, BSI’s gold business grew 21.38% YoY to Rp 7.2 trillion, with 47.47% of the growth coming from millennials. BSI is enhancing financial literacy and inclusion in gold investment through more than 1,000 outlets and digital services via BSI Mobile. BSI Mobile provides E-mas for saving, installment, and pawning gold. As of May 2024, BSI’s gold business grew 37.42% YoY to Rp 8.5 trillion, dominated by gold installments with a growth of 89.88% YoY. Millennial customers for gold installments increased 38% YoY to 82,000. BSI reported a net profit of Rp 5.7 trillion in 2023, growing 33.88% YoY, supported by financing, third-party funds collection, effective strategies, and a flexible, digitized business model. Source: rri.co.id, antaranews.com, keuangan.kontan.co.id Written by Nuha Salma Hanifah, Management 2023, Public Relations The 18th IMOTION

Indonesia Marketing Competition (IMOTION) merupakan salah satu ajang kompetisi mahasiswa di bidang pemasaran yang terbesar di Indonesia. Memasuki tahun ke-18, IMOTION hadir kembali dengan tantangan yang lebih seru dari tahun-tahun sebelumnya. Tahun ini, IMOTION menyelenggarakan dua cabang kompetisi, yaitu Marketing Plan dan Mini Marketing Case. Kedua kompetisi ini dapat diikuti oleh seluruh mahasiswa dari jenjang Pendidikan D1, D2, D3, D4, dan S1 di Indonesia. Untuk berpartisipasi pada kompetisi ini, peserta harus membentuk tim yang terdiri dari 3-4 anggota. Menariknya, IMOTION juga memberikan diskon biaya pendaftaran sebesar 10% selama tanggal 18 Juli – 9 Agustus 2024. Diskon 10% dan LINE Merch Khusus Bagi Pengguna GOKS! GOKS! (Gokilnya Diskon buat Siswa) adalah platform yang menyediakan berbagai informasi diskon dari beragam brand dan event, khusus untuk mahasiswa di Indonesia. Bekerja sama dengan GOKS!, IMOTION memberikan diskon biaya pendaftaran sebesar 10%. Selain itu, para pengguna diskon yang beruntung juga berkesempatan memenangkan LINE merchandise! Untuk dapetin diskon dan kesempatan menangin LINE merchandise, yuk ikuti langkah-langkah berikut ini! 1. Akses www.goks.co.id di browsermu. 2. Lakukan registrasi dan selesaikan verifikasi (menggunakan email mahasiswa atau foto KTM). 3. Temukan kupon IMOTION pada homepage, atau klik bit.ly/IMOTIONxGOKS. 4. Buka kode promonya, lalu copy. 5. Akses formulir pendaftaran IMOTION, kemudian paste kode promo dan ikuti langkah-langkah yang tersedia pada formulir. 6. Nikmati diskonnya dan selesaikan pembayaran! Ambil kode promonya di sini: bit.ly/IMOTIONxGOKS Dengan diskon spesial dan hadiah eksklusif dari GOKS! dan IMOTION, nggak ada alasan buat skip kesempatan ini. Buruan daftarin tim kamu dan rebut hadiahnya! Written by Gracia Natania Hehanussa, Management 2023, Public Relations The 18th IMOTION

Who does not know Wardah? An Indonesian beauty brand that pioneered the Halal cosmetics brand in this country that was founded by Nurhayati Subakat has been around since 1995 under PT Paragon Technology and Innovation. Beauty Moves You! Wardah said, let’s check on how they are able to move along in the country’s beauty industry by looking through some of their marketing strategies. 1. Halal Certified Beauty Brand Seeing that Indonesia has a major muslim population, Wardah succeeded in pulling lots of customers. This sure gives advantages to the brand because of the gain that they obtain. On the other hand, Wardah also eases the muslim consumers to have access to Halal cosmetic products. 2. Affordable Price Level Wardah has an affordable price level on their products. This makes consumers from various economic backgrounds able to enjoy their products. So that much more people could try the goodness of Wardah’s cosmetics. 3. Female Public Figures as Their Models Having popular female public figures as their campaign models and to promote their brand is such a good idea. People who are a fan of the models could be attracted to buy Wardah’s product. The diversity of the public figures, such as their ethnicity and professions also shows that beauty is in everyone. So this reaches a bigger range of consumers that could possibly try their products and even be a loyal customer of Wardah. 4. Innovative To keep on maintaining it’s leading position in the middle of thousands of new beauty products and brands, Wardah keeps innovating in their products. Not only maintaining on creating new products that aligns with the needs of their consumers, but also with the beauty trends out there. These are a few marketing strategies of Wardah that maintain their foremost position in Indonesia’s beauty brands. Have you tried their products? Written By: Deafanesa A.P, Management 2023, Public Relations The 18th IMOTION

Google Product Studio, part of Google Merchant Center Next, is now available in the UK, India, and Japan. Merchants in the US, UK, Canada, Australia, India, and Japan can now use Google’s free AI-powered tools to create high-quality product images. New features include the ability to directly upload product images and new seasonal templates for weddings and vacations. These updates make it easier for merchants to generate and update product images for their online stores and marketing channels. This expansion helps more e-commerce businesses access tools to create high-quality images, leveling the playing field for smaller merchants in a visually-driven online marketplace. Advertisers can also add their own assets to Product Studio, making their images more relevant to their brand. Future features will include converting static images to videos and AI-generated visuals matching a brand’s style. Merchants can access Product Studio through Merchant Center Next or the Google & YouTube app on Shopify. Source: seroundtable.com, searchengineland.com Written by: Nuha Salma Hanifah, Management 2023, Public Relations The 18th IMOTION

In Sabrina Carpenter’s most recent music video for her song “Please Please Please,” her boyfriend, actor Barry Keoghan, plays a significant part. This strategic incorporation has created a lot of excitement and demonstrates a couple of marketing strategies. The video builds upon the story started in her last single “Espresso,” maintaining a consistent narrative that captivates viewers throughout various releases. The story, influenced by classic crime tales such as Bonnie and Clyde, follows Carpenter and Keoghan’s characters as they navigate a turbulent relationship mixed with crime and love. Utilizing Keoghan, famous for his performances in movies such as “Dunkirk” and “The Banshees of Inisherin,” not only attracts his supporters but also brings authenticity and mystery because of their actual connection. This type of partnership, whether personal or professional, frequently captivates the audience on a greater level, resulting in a memorable and shareable video. Moreover, the video also helps generate excitement and interaction with Carpenter’s music by promoting her upcoming album “Short n’ Sweet,” scheduled to be released on August 23. Mixing personal life with professional projects humanizes the artist and makes her more relatable to fans, while also utilizing the star power of both Carpenter and Keoghan to expand the audience reach. Written by Askia Syasya Harleena, Management 2023, Public Relations The 18th IMOTION Source: toofab.com, people.com

On June 11, 2024, Apple finally launched an official calculator app for the iPad, marking a significant moment since the device’s debut in 2010. Alongside standard calculator functions, the app introduces a new feature called Math Notes, designed to enhance productivity in math and science tasks. From a marketing perspective, this release is both strategic and insightful. Apple have Innovation and Added Value that is Math Notes Feature and Strengthening The Ecosystem. The app’s highlight is Math Notes, which allows users to create, save, and edit math notes directly within the app. This feature provides a comprehensive solution beyond basic calculations, making the app especially valuable for students and professionals. Math Notes, with its handwriting recognition and editing capabilities, showcases Apple’s ongoing ecosystem development. It enhances the iPad’s appeal as a productivity tool and encourages the use of other integrated Apple apps. Apple effective marketing strategy is their time release, strong promotional campaign and demonstrating product velue. By launching the app during the mid-academic year is strategic, targeting students and educators who need additional study tools, potentially boosting app adoption in educational settings. Apple is likely to use various channels to promote the app, including social media, email marketing, and App Store ads. Highlighting unique features like Math Notes will attract attention from both existing and new users. Apple often employs demonstration videos and tutorials to showcase new features. These can help users understand and maximize the benefits of the calculator app and Math Notes, increasing engagement and adoption. Apple branding and market position known for high-quality innovation, Apple reinforces its reputation by adding a long-awaited app with unique features. This release shows Apple’s commitment to evolving with user needs. By fulfilling a major user request, Apple strengthens customer loyalty, as users who feel heard and valued are more likely to remain loyal and recommend Apple products. Despite many third-party calculator apps available, Apple’s offering stands out with Math Notes integration. This added value differentiates Apple’s app from competitors, attracting users seeking a comprehensive math solution. Apple has shown it listens to user feedback. For years, iPad users have questioned the lack of a built-in calculator. By releasing this app, Apple meets long-standing expectations, reinforcing trust and loyalty among its users. The absence of a calculator app has often been cited as a shortfall in Apple’s product lineup. This release addresses that criticism, demonstrating Apple’s commitment to continuous improvement and responsiveness to market feedback. Written by Gracia Natania Hehanussa, Management 2023, Public Relations The 18th IMOTION Source: Kompas.com