Rohto : A Long-Standing Trusted Eye Care in Indonesia
Rohto, a Japanese company, has a long history dating back to 1889 when it started as a small purveyor of soaps and toiletries. But driven with innovations and challenges, in 1934, Rohto entered the Indonesian market with its eye care products, gaining recognition and trust among consumers. Over the years, Rohto has expanded its product […]
Unveiling the History and Innovation of Kopi Kapal Api
Kopi Kapal Api, an icon in the Indonesian coffee industry founded in 1927, continues to thrive today. Starting as a local coffee producer in East Java, it has grown into one of the most recognized coffee brands in the Indonesian market. In this article, IMOTION will discuss several strategies of Kopi Kapal Api in maintaining […]
Taylor Swift’s ‘Taylor’s Version’ Albums: A Resounding Triumph in Music Marketing
In 2021, Taylor Swift embarked on a remarkable journey in the music industry. It was a mission to rewrite her own history, to reclaim what was rightfully hers. The year marked the release of “Taylor’s Version” albums, a marketing endeavor that was nothing short of genius. At the heart of this campaign was the reclamation […]
Bristol’s Sustainable Fashion Week has a Significant Influence Worldwide
Sustainable Fashion Week (SFW) began in Bristol in 2021 as a response to the environmental concerns associated with the fashion industry during London Fashion Week. Since its inception, SFW has witnessed remarkable growth, expanding its reach beyond the UK to include events in India, Papua New Guinea, and the United States. The primary goal of […]
The Official Launching of “WHOOSH”, Indonesia’s First Inter-City High Speed Railway
President Joko Widodo recently officiated a high-speed railway project worth Rp113 billion, connecting Jakarta and Bandung. This 142-kilometer railway is a key part of President Jokowi’s infrastructure agenda and associated with China’s Belt and Road Initiative. This project has came across many challenges, such as land acquisition problems, pandemic-related delays, and escalating costs. The launch […]
Ticketmaster Strategy to Clamp Down on Scalpers in Olivia Rodrigo ‘Guts’ Concert
Amid the expected chaos of the on-sale for Olivia Rodrigo’s “Guts” tour is an unusual caveat: In an attempt to crack down on scalpers, purchased tickets will only be issued 72 hours before the concert takes place, regardless of when they were purchased — and they will only be available electronically. The decision was taken […]
iPhone 15 Unveiled: A Visual Journey through #ShotoniPhone Collaborations
Apple will be releasing the awaited products, the iPhone 15 and iPhone 15 Pro on September 22nd, 2023. Upon the release of the iPhone 15, Apple joined forces with music sensation Olivia Rodrigo to shoot a music video. The “Get Him Back” music video, one of the tracklists in Olivia’s newest album, was shot on […]
From Scrolling to Splurging: Riding the Socio-Commerce Wave with TikTok Live Shopping
In the ever-evolving landscape of e-commerce, TikTok Live Shopping has emerged as a game-changer. As users worldwide scroll through their feeds, they are now not only entertained but also tempted to buy products they discover through live shopping events. This is the rise of socio-commerce, where social media platforms like TikTok bridge the gap between […]
Behind Indonesia’s Hosting Agenda in FIBA World Cup 2023
Indonesia is all set on the agenda of becoming the host country for the International Basketball Federation (FIBA) World Cup 2023, alongside Japan and the Philippines. The tournament was held in Indonesia Arena, Jakarta, from August 25 to September 10 2023. The world cup in Jakarta will host the elimination round of two groups, namely […]