iPhone 15 Unveiled: A Visual Journey through #ShotoniPhone Collaborations
Apple will be releasing the awaited products, the iPhone 15 and iPhone 15 Pro on September 22nd, 2023. Upon the release of the iPhone 15, Apple joined forces with music sensation Olivia Rodrigo to shoot a music video. The “Get Him Back” music video, one of the tracklists in Olivia’s newest album, was shot on […]
From Scrolling to Splurging: Riding the Socio-Commerce Wave with TikTok Live Shopping
In the ever-evolving landscape of e-commerce, TikTok Live Shopping has emerged as a game-changer. As users worldwide scroll through their feeds, they are now not only entertained but also tempted to buy products they discover through live shopping events. This is the rise of socio-commerce, where social media platforms like TikTok bridge the gap between […]
Behind Indonesia’s Hosting Agenda in FIBA World Cup 2023
Indonesia is all set on the agenda of becoming the host country for the International Basketball Federation (FIBA) World Cup 2023, alongside Japan and the Philippines. The tournament was held in Indonesia Arena, Jakarta, from August 25 to September 10 2023. The world cup in Jakarta will host the elimination round of two groups, namely […]
Transforming Jakarta’s Commute: President Unveils New LRT System to Tackle Traffic and Pollution
Indonesia’s President Joko Widodo has formally introduced the Greater Jakarta Light Rail Transit (LRT) system, aimed at countering traffic congestion and environmental pollution in the capital. Covering a 42-kilometer expanse and connecting Jakarta to satellite cities via 18 stations, the LRT endeavors to foster a shift towards public transportation, alleviating Jakarta’s traffic and pollution conundrums. […]
F1 : Digital Marketing to The Rescue
This week marks the end of summer break for all of the F1 teams. Everyone is back on preparing for another Grand Prix on August 27th in the Netherlands. Talking about Formula 1, there are many interesting topics that we could start from. One of the most interesting and also crucial about F1 is actually […]
Julie Bowen’s Mom-to-Mom Marketing Strategy: A New Way to Care for Teens’ and Tweens’ Personal Hygiene
Do you remember Claire from the hit TV show Modern Family? Well, Julie Bowen, the actress behind that loving mother character has embarked on a new journey. Inspired by her own experiences as a mother to stinky teenage sons, she launched her personal care and hygiene brand “JB SKRUB”. What’s truly intriguing about this brand […]
Beyond Barbenheimer: The Viral Fusion of Barbie and Oppenheimer that Redefined Movie Marketing
Imagine that two cinematic worlds colliding in a way that’s never been seen before. Picture Barbie and Oppenheimer, two films with completely different vibes and themes, sharing the spotlight in a groundbreaking double feature. The birth of ‘Barbenheimer’ in April 2022 was like a spark, not intended to ignite a social media storm, but more […]
Elon Musk is Getting Rid of Iconic Internet Brand
For over a decade, Twitter has become one of the most recognizable social media brands with its bird decals adorning small businesses and websites globally, alongside Instagram and Facebook logos. Twitter has been famous for its blue and white bird logo, symbolizing the distinctive culture of this social network. We have immersed ourselves so much […]
The Dark Side of Fast Fashion: Shein and The True Cost of Our Choices
Welcome to the world of fast fashion, where trends change in a blink of an eye and prices seem too good to be true. But have you ever wondered about the true cost behind those cheap clothes? Let’s take a closer look at Shein, one of the leading fast fashion giants. Founded in 2008, Shein […]