BSI Capitalizes on Gold Price Surge: Achieving Record Growth in Gold Financing
PT Bank Syariah Indonesia Tbk (BSI) is capitalizing on rising gold prices to expand its gold-related business, with financing growing 30.5% YoY as of April 2024, recording Rp 5.1 trillion in gold pawning and Rp 2.74 trillion in gold installments. BSI offers a special 0% down payment program for select customers. As of December 2023, […]
Join the Indonesia Marketing Competition: Win Prizes Worth 34 Million Rupiah and Enjoy a 10% Registration Discount!
Indonesia Marketing Competition (IMOTION) merupakan salah satu ajang kompetisi mahasiswa di bidang pemasaran yang terbesar di Indonesia. Memasuki tahun ke-18, IMOTION hadir kembali dengan tantangan yang lebih seru dari tahun-tahun sebelumnya. Tahun ini, IMOTION menyelenggarakan dua cabang kompetisi, yaitu Marketing Plan dan Mini Marketing Case. Kedua kompetisi ini dapat diikuti oleh seluruh mahasiswa dari jenjang […]
Wardah: Taking The Lead in Indonesian Beauty Brands
Who does not know Wardah? An Indonesian beauty brand that pioneered the Halal cosmetics brand in this country that was founded by Nurhayati Subakat has been around since 1995 under PT Paragon Technology and Innovation. Beauty Moves You! Wardah said, let’s check on how they are able to move along in the country’s beauty industry […]
Google Product Studio Adds New Features and Expands Markets
Google Product Studio, part of Google Merchant Center Next, is now available in the UK, India, and Japan. Merchants in the US, UK, Canada, Australia, India, and Japan can now use Google’s free AI-powered tools to create high-quality product images. New features include the ability to directly upload product images and new seasonal templates for […]
When Romance Meets Marketing: Sabrina Carpenter’s and Barry Keoghan’s Music Video Partnership in ‘Please Please Please’
In Sabrina Carpenter’s most recent music video for her song “Please Please Please,” her boyfriend, actor Barry Keoghan, plays a significant part. This strategic incorporation has created a lot of excitement and demonstrates a couple of marketing strategies. The video builds upon the story started in her last single “Espresso,” maintaining a consistent narrative that […]
Apple Surprises with Long-Awaited iPad Calculator App, Featuring Game-Changing Math Notes
On June 11, 2024, Apple finally launched an official calculator app for the iPad, marking a significant moment since the device’s debut in 2010. Alongside standard calculator functions, the app introduces a new feature called Math Notes, designed to enhance productivity in math and science tasks. From a marketing perspective, this release is both strategic […]
Teh Botol Sosro : The Pioneer of Ready-to-Drink-Teas in Indonesia
For over than 20 years, Teh Botol Sosro has been leading the ready-to-drink-tea market. Take a look at how Teh Botol has always been a top-of-mind drinking tea brand in Indonesia. Teh Botol Sosro’s tagline, “Apapun makanannya, minumnya Teh Botol Sosro” is one of the strategy that influence people’s mind to always have their tea […]
Spotify Nears Launch of Lossless Audio Feature: Insights and Speculations
Spotify loyal users have been waiting for the arrival of lossless audio. It seems that the feature promised long ago will soon be released. The presence of lossless audio feature was revealed from the Spotify desktop application version 1.2.36. Reddit user OhItsTom shared some screenshots showing options for music streaming quality in the settings. The […]
Radiant Success: NPURE’s HealthyFest Ignites #GenerasiKulitSehat Movement
The HealthyFest, organized by NPURE, triumphed with 50,000 attendees and enthusiastic responses at Tribeca Park, Central Park Mall, on December 2, 2023. This dynamic event, running from 7:00 in the morning until 10:00 at night, not only entertained visitors but also showcased NPURE’s commitment to its Pure Friends through spectacular elements and the launch of […]