Who doesn’t know Mykonos? A proudly Indonesian fragrance brand founded in 2019 that has captivated fragrance lovers with its unique and memorable scents. Through creativity, affordability, and innovative marketing strategies, Mykonos has emerged as one of the top local perfume brands in the country.
Let’s dive into some of their key strategies:
1. Unique Fragrance Concepts
Mykonos stands out with its gourmand-themed fragrances, such as “Matcha Latte” and “Berry Caramel Pancakes,” which evoke a sense of nostalgia and comfort. By crafting scents inspired by Indonesian culture, such as “Pandan Sticky Rice,” Mykonos appeals to a wide range of consumers who value both creativity and local elements.
2. Accessible Pricing
Mykonos ensures that quality perfumes are within reach for everyone. With prices around IDR 250,000 for a 50ml bottle, they successfully attract diverse consumer segments without compromising on quality.
3. Effective Social Media Engagement
The brand actively uses platforms like Instagram and TikTok to connect with their audience. Their engaging content, from interactive Q&A sessions to product demonstrations, helps them stay relevant and build a loyal customer base.
4. Staying Ahead with Trends
By continually innovating and staying aligned with global fragrance trends, Mykonos maintains its competitive edge. From classic floral notes to bold gourmand scents, they cater to every preference while staying true to their creative roots.
With these strategies, Mykonos has carved a niche for itself in the competitive fragrance industry. Have you tried their perfumes yet?
Source : https://www.cosmeticsdesign-asia.com/Article/2024/09/13/gourmand-fragrance-trends-demand-in-sea-pushing-fragrance-makers-to-get-creative-with-fragrances/ , https://voi.id/en/economy/344040
Written by Alviani Felisya, Management 2024, Public Relations The 18th IMOTION
