IMODAY
A series of marketing articles that intends to enhance public knowledge about what's going on with the marketing world these days.
Semuanya Semaunya: How by.U Builds a Future of Flexible, User-First Connectivity
Telkomsel’s Bold Leap into Gen Z Telecom Telkomsel, Indonesia’s telecom powerhouse, launched by.U in 2019
Beyond Taxi: Blue Bird Group’s Smart Strategy Welcomes the Digital and Green Era
Blue Bird Group not only relies on its reputation as Indonesia’s leading taxi fleet but
Zootopia x Miniso: Democratizing Fandom Through Affordable Merchandise
Background Zootopia merchandise is not just ordinary collectibles for many Indonesians, especially Gen Z and
By.U : Tailoring Digital Freedom for the Youth of Today’s World
A Modern Vision for a New Generation Telkomsel had established itself as the market leader
Sapto Djojokartiko: Weaving Indonesia’s Cultural Heritage into Global Couture
Weaving Heritage into High Fashion Sapto Djojokartiko is more than a designer. He is an
The Teazzi Drink: A Trendy Drink That Has Become a New Lifestyle for Gen Z
In recent years, Teazzi has entered the Indonesian market and become one of the favourite
Artirasa x Somethinc: When Two Local Hero Brands Create the Buzz
Artirasa cheesecake is not just an ordinary dessert. For many Indonesians, especially Gen Z, this
More Than Just Skincare, The DNA of Gen Z: The Story Behind Watch Me Bare It
A Lifestyle That Never Pauses From early classes and part-time jobs to late-night deadlines, Gen
The Success Behind Patagonia’s Controversial ‘Don’t Buy This Jacket’ Campaign
Back in the frenzy of Black Friday in 2011, When almost every brand promoted their