Wants and Needs Brand with Zero Marketing Budget? How Did It Go?
Most clothing brands begin with the same playbook: paid ads, influencer deals and carefully shot lookbooks. Wants and Needs took a different route. By late 2025 its Instagram account had passed 598K followers, reportedly with no influencer partnerships and a startup budget of around $25K. The obvious question is how a brand grows that fast […]
Kopi Kenangan x HAECHAN: How Fandom Turns Into a Marketing Strategy
Kopi Kenangan is no longer selling just coffee. In July 2026, the Indonesian coffee brand officially introduced NCT’s HAECHAN as its newest Brand Ambassador, bringing together coffee culture and the strong influence of K-pop fandom. To celebrate the collaboration, Kopi Kenangan launched its “A Sip of Sunshine” series, featuring Korean Banana Latte, Banana Americano, and […]
NyatAIn di Canva: How Canva Makes AI Feel Local, Human, and Within Reach
For many people, artificial intelligence still feels like something distant: technical, intimidating, and meant for professionals. In June 2026, Canva set out to change that perception in Indonesia. Its campaign “NyatAIn di Canva” is the platform’s first AI-focused brand campaign in the country, launched on June 25, just two days before World MSME Day. Instead […]
Charlotte Tilbury Steps Into Indonesia: What the Plaza Indonesia Flagship Means for Local Beauty Lovers
For years, getting Charlotte Tilbury in Indonesia meant relying on jastip (personal shopping services), waiting for delivery, paying extra fees, and guessing whether a shade would suit your skin tone. On September 28, 2026, that changed. Charlotte Tilbury Beauty opened its first flagship store in Southeast Asia at Plaza Indonesia, Jakarta. The British luxury brand […]
NeeDoh: More Than Just a Toy, A Sensory Experience
NeeDoh is more than just an ordinary toy. With its soft texture, satisfying sensation, and playful designs, NeeDoh has become a popular choice for people looking for a simple way to relieve stress and enjoy a sensory experience. Unlike traditional toys that are mainly designed for children, NeeDoh can appeal to a much wider audience. […]
Semuanya Semaunya: How by.U Builds a Future of Flexible, User-First Connectivity
Telkomsel’s Bold Leap into Gen Z Telecom Telkomsel, Indonesia’s telecom powerhouse, launched by.U in 2019 as its first fully digital prepaid brand, targeting the 44 million Gen Z users craving more than rigid data plans. Born from 2018 nationwide research by a dedicated innovation team, by.U addressed youth frustrations with category-locked quotas and impersonal services, […]
Beyond Taxi: Blue Bird Group’s Smart Strategy Welcomes the Digital and Green Era
Blue Bird Group not only relies on its reputation as Indonesia’s leading taxi fleet but continues to update its strategies to remain relevant in the modern era. Recently, Bluebird has set a target to add up to 1,000 electric vehicles (EVs) by 2025 as part of its transformation towards environmentally friendly mobility (Fauzan & Salim, […]
Zootopia x Miniso: Democratizing Fandom Through Affordable Merchandise
Background Zootopia merchandise is not just ordinary collectibles for many Indonesians, especially Gen Z and Millennials. These items bring nostalgia and joy from the beloved Disney film, with characters like Judy Hopps and Nick Wilde appealing universally across age groups. Miniso, known for affordable lifestyle products, has grown rapidly across Indonesia and globally. By collaborating […]
By.U : Tailoring Digital Freedom for the Youth of Today’s World
A Modern Vision for a New Generation Telkomsel had established itself as the market leader in Indonesia’s telecommunications industry, yet the company recognized significant opportunities to innovate further and create greater value for the next generation of users. In its 25th year, Telkomsel assembled a dedicated innovation team in 2019 that traveled across multiple regions […]