Semuanya Semaunya: How by.U Builds a Future of Flexible, User-First Connectivity
Telkomsel’s Bold Leap into Gen Z Telecom Telkomsel, Indonesia’s telecom powerhouse, launched by.U in 2019 as its first fully digital prepaid brand, targeting the 44 million Gen Z users craving more than rigid data plans. Born from 2018 nationwide research by a dedicated innovation team, by.U addressed youth frustrations with category-locked quotas and impersonal services, […]
Beyond Taxi: Blue Bird Group’s Smart Strategy Welcomes the Digital and Green Era
Blue Bird Group not only relies on its reputation as Indonesia’s leading taxi fleet but continues to update its strategies to remain relevant in the modern era. Recently, Bluebird has set a target to add up to 1,000 electric vehicles (EVs) by 2025 as part of its transformation towards environmentally friendly mobility (Fauzan & Salim, […]
Zootopia x Miniso: Democratizing Fandom Through Affordable Merchandise
Background Zootopia merchandise is not just ordinary collectibles for many Indonesians, especially Gen Z and Millennials. These items bring nostalgia and joy from the beloved Disney film, with characters like Judy Hopps and Nick Wilde appealing universally across age groups. Miniso, known for affordable lifestyle products, has grown rapidly across Indonesia and globally. By collaborating […]
By.U : Tailoring Digital Freedom for the Youth of Today’s World
A Modern Vision for a New Generation Telkomsel had established itself as the market leader in Indonesia’s telecommunications industry, yet the company recognized significant opportunities to innovate further and create greater value for the next generation of users. In its 25th year, Telkomsel assembled a dedicated innovation team in 2019 that traveled across multiple regions […]
Sapto Djojokartiko: Weaving Indonesia’s Cultural Heritage into Global Couture
Weaving Heritage into High Fashion Sapto Djojokartiko is more than a designer. He is an artist who intertwines Indonesia’s cultural soul with the sophistication of global couture. His creations embody national pride, transforming traditional textiles and motifs into modern expressions of identity. Each piece speaks to those who value authenticity and artistry, proving that true […]
The Teazzi Drink: A Trendy Drink That Has Become a New Lifestyle for Gen Z
In recent years, Teazzi has entered the Indonesian market and become one of the favourite drinks among Generation Z. Teazzi is a Taiwanese tea boutique brand dedicated to delivering an exceptional experience through the art of high-quality tea. Teazzi’s uniqueness lies in its use of high-quality teas and its modern, aesthetically pleasing presentation. Teazzi arrived […]
Artirasa x Somethinc: When Two Local Hero Brands Create the Buzz
Artirasa cheesecake is not just an ordinary dessert. For many Indonesians, especially Gen Z, this is a favorite dessert that is always present at various moments, from hangouts with friends, office events, to simply accompanying leisure time at home. Its soft texture and taste that suits the palate make it easily accepted by various groups. […]
More Than Just Skincare, The DNA of Gen Z: The Story Behind Watch Me Bare It
A Lifestyle That Never Pauses From early classes and part-time jobs to late-night deadlines, Gen Z’s lifestyle rarely stops for a break. Between pollution, fast food habits, and the endless chase for productivity, skincare often ends up taking the hit. Dullness, acne, oil imbalance, they’ve become familiar visitors on faces that are simply trying to […]
The Success Behind Patagonia’s Controversial ‘Don’t Buy This Jacket’ Campaign
Back in the frenzy of Black Friday in 2011, When almost every brand promoted their products by encouraging people to buy them, Patagonia decided to take a completely different path. Patagonia caught public attention by running a full-page advertisement in The New York Times, boldly urging readers not to purchase one of its jackets through […]