What happens when beloved coffee and beloved lippies unite to kickstart your day? Your AM ritual just got an upgrade. The Unexpected Pairing That Just Works BLP Beauty, a local favorite for standout lip essentials, took a bold step into flavor territory with Toko Kopi Tuku, Jakarta’s cult-favorite coffee chain. The result? Four new shades inspired by Tuku’s signature drinks—Butter Balm in Aren and Espresso, and Lip Vinyls in Caramel and Mocha—each infused with café vibes and antioxidant-rich caffeine. Blurring the lines between beauty and coffee, this crossover isn’t just thematic—it’s functional and fresh. One Menu, Four Tints Every shade mirrors a Tuku cup, down to the last detail: Aren (light orange-brown) reflects Gula Aren syrup—sweet, subtle, and natural. Espresso captures black coffee’s deep aroma. Caramel adds sheer gloss with a sweet shine. Mocha delivers full-coverage pigment and cocoa depth. All formulas include UV protection, vitamins, and caffeine for antioxidant lip care. Local Spirit & Founder Passion As Lizzie Parra, BLP Beauty’s founder, shared during the Jakarta launch at Kota Kasablanka: “We stepped out of our comfort zone to collaborate with Kopi Tuku. Who would’ve thought our lip products could bring coffee lovers back to that feeling of sipping Tuku?” This collaboration isn’t about hype—it’s a heartfelt local union. Both brands cemented their shared roots through purposeful pairing. Functional Beauty With a Morning Kick This collection isn’t just pretty—it’s practical. The Butter Balm’s velvety texture, enhanced with caffeine, sunflower, jojoba oil, and Vitamin E, moisturizes while offering light tint and SPF. The Lip Vinyls continue the trend with hydration, shine, and a caffeinated twist. It’s beauty that smells like your morning cup and nourishes like it too.   Sources : https://blpbeauty.com/blogs/story/now-talking-ketika-makeup-dan-kopi-bersatu-blp-x-tuku https://chatnews.id/read/nikmatnya-kopi-dalam-rangkaian-butter-balm-dan-lip-vinyl-blp-x-tuku   Written by Neisha Dinara, Management 2024, Public Relations The 19th IMOTION

In the realm of hydration solutions, an ideal brand seamlessly integrates quality, design, and sustainability. Corkcicle exemplifies this integration, offering products that combine modern aesthetics with practical functionality. Established in 2011 in Orlando, Florida, Corkcicle began with a singular product: an in-bottle wine chiller designed to maintain optimal wine temperatures. This innovative approach laid the foundation for the brand’s commitment to enhancing everyday experiences through thoughtful design.  1. Design Philosophy: Simplicity and Elegance Corkcicle’s design ethos is rooted in minimalism and functionality. Drawing inspiration from renowned designers like Jony Ive, the brand emphasizes sleek, user friendly products that seamlessly integrate into daily life. This commitment to design excellence was recognized in 2016 when Corkcicle’s Canteen and Tumbler series received the prestigious Red Dot Product Design Award.  2. Commitment to Quality and Sustainability Corkcicle prioritizes the use of high quality, sustainable materials. Their hydration products are crafted from triple-insulated 18/8 stainless steel, ensuring beverages remain cold for up to 25 hours or hot for up to 12 hours. Additionally, the use of BPA-free Tritan plastic for lids underscores the brand’s dedication to safety and environmental responsibility. 3. Expanding Product Lines and Market Presence From its initial wine chiller, Corkcicle has diversified its offerings to include a range of drinkware, cooler bags, and barware. This expansion reflects the brand’s responsiveness to consumer needs and market trends. Collaborations with major franchises like Disney and Marvel have further solidified Corkcicle’s presence in the lifestyle market, appealing to a broad demographic.  4. Innovation and Technological Integration Embracing technological advancements, Corkcicle utilizes 3D printing in its product development process. This approach allows for rapid prototyping and refinement, ensuring products meet high standards of quality and functionality. Features such as ergonomic flat sides and non-slip bottoms enhance user experience, demonstrating the brand’s attention to detail.  5. Accessibility and Affordability Corkcicle’s commitment to accessible luxury is evident in its pricing strategy. By offering premium-quality products at reasonable prices, the brand makes sustainable and stylish hydration solutions available to a wider audience. This approach aligns with contemporary consumer values, emphasizing both form and function.     Sources : Red Dot Design Award: Corkcicle Canteen & Tumbler CORKCICLE. – Insulated Tumblers, Coolers and More What materials are used in CORKCICLE. products? – CORKCICLE. Written by Alviani Felisya, Management 2024, Public Relations The 19th IMOTION

Who doesn’t know Mykonos? A proudly Indonesian fragrance brand founded in 2019 that has captivated fragrance lovers with its unique and memorable scents. Through creativity, affordability, and innovative marketing strategies, Mykonos has emerged as one of the top local perfume brands in the country. Let’s dive into some of their key strategies: 1. Unique Fragrance Concepts Mykonos stands out with its gourmand-themed fragrances, such as “Matcha Latte” and “Berry Caramel Pancakes,” which evoke a sense of nostalgia and comfort. By crafting scents inspired by Indonesian culture, such as “Pandan Sticky Rice,” Mykonos appeals to a wide range of consumers who value both creativity and local elements. 2. Accessible Pricing Mykonos ensures that quality perfumes are within reach for everyone. With prices around IDR 250,000 for a 50ml bottle, they successfully attract diverse consumer segments without compromising on quality. 3. Effective Social Media Engagement The brand actively uses platforms like Instagram and TikTok to connect with their audience. Their engaging content, from interactive Q&A sessions to product demonstrations, helps them stay relevant and build a loyal customer base. 4. Staying Ahead with Trends By continually innovating and staying aligned with global fragrance trends, Mykonos maintains its competitive edge. From classic floral notes to bold gourmand scents, they cater to every preference while staying true to their creative roots. With these strategies, Mykonos has carved a niche for itself in the competitive fragrance industry. Have you tried their perfumes yet?   Source : https://www.cosmeticsdesign-asia.com/Article/2024/09/13/gourmand-fragrance-trends-demand-in-sea-pushing-fragrance-makers-to-get-creative-with-fragrances/ , https://voi.id/en/economy/344040   Written by Alviani Felisya, Management 2024, Public Relations The 18th IMOTION

Want to start a business but don’t know how to separate your personal and business finances? Worry not! Use the Kantong feature from Bank Jago! Now, you can easily separate your personal and business finances all within a single account without any hassle or complicated steps! Here are the benefits of using the Kantong feature for your business:   Up to 60 Kantong in One Account You don’t need to go through the trouble of opening a whole new account just for your business because you can create up to 60 different Kantong within a single account.  All your business transactions can be neatly sorted into a dedicated Kantong—everything stays organized in one place.   No Fees for Opening a Kantong, Save on Costs Here is the best part, There’s no fee to open a Kantong. You don’t need to pay any additional charges to create separate accounts for your business. Just open a Kantong within your existing account, and you can instantly separate your personal and business finances. This helps you cut down on unnecessary costs and keeps your business expenses in check. It’s a great way to keep things efficient and cost-effective.   Simple, Practical, and Easy to Use Managing both your personal and business finances has never been easier. With just one app, you can keep track of both without switching between different platforms. The Kantong feature lets you manage everything in one place—whether you’re making personal transactions or handling business finances. It’s all streamlined, simple, and incredibly user-friendly.   By using the Kantong feature from Bank Jago, you can focus on growing your business—while keeping your finances organized and neatly managed. Plus, you’ll save money and enjoy the ease of managing both your personal and business accounts in one place. No more confusion—just smooth, efficient financial management!

Dikotomi antara estetika dan kosmetika adalah konsep yang seringkali dianggap sama oleh banyak orang. Mematahkan paham bahwa keduanya adalah hal yang sama, khususnya dalam konteks perawatan gigi dan mulut adalah salah satu misi Klinik Gigi Natura. Sejak berdiri di tahun 2005 silam, Klinik Gigi Natura bergerak di bidang kesehatan gigi dan mulut dengan Impian besar untuk menjadi pusat kesehatan dan estetika gigi dan mulut modern terbesar dan terlengkap di asia tenggara. “ Ya, kami tidak pernah mendukung praktik kedokteran gigi yang didasarkan pada kebutuhan kosmetik murni.” Perawatan kedokteran gigi pada prinsipnya terdiri dari 3 aspek, yaitu : kesehatan, estetika, dan fungsi. Perawatan yang berasaskan kosmetika murni hanya mementingkan penampilan semata tanpa memperhatikan kesehatan pasien, maupun kualitas hidup pasien. Berbeda dari kosmetik, Prinsip perawatan estetika berfokus untuk mengembalikan keadaan dan bentuk asli dari gigi dan mulut seseorang dengan mengedepankan aspek perawatan menyeluruh holistik. “ Perawatan Holistik? Memang apa ngaruhnya tambal dan cabut gigi itu? “ Kesehatan gigi dan mulut jika dipikirkan lagi adalah hal krusial, iya ternyata ada alasannya orang yang merawat gigi anda adalah dokter gigi, bukan salon gigi, apalagi tukang gigi. : Mulut adalah Indikator pertama adanya kelainan dalam kesehatan Mulut adalah akses terbesar manusia kedalam tubuhnya. Melalui mulut didapatkan akses terhadap organ dalam dan berbagai bagian vital dalam tubuh. Banyak sekali penyakit yang memiliki satu atau lebih perwujudannya dalam rongga mulut, tidak percaya? Salah satu penyakit yang seringkali baru terdeteksi setelah pemeriksaan gigi dan mulut adalah HIV dan AIDS. Orang dengan sistem imun yang bermasalah seringkali akan terlihat dari rongga mulutnya yang mulai tumbuh jamur berwarna putih dan kemerahan di rongga mulutnya. Ya, karena itulah pemeriksaan gigi dan mulut 6 bulan sekali sangat penting. Asupan nutrisi seseorang tergantung dengan keadaan gigi dan mulutnya, benarkah? Tidak sulit membayangkan bahwa setiap makanan yang kita makan sehari-hari, 99% nya akan masuk melalui mulut. Keberadaan gigi sisa akar yang tajam, gigi yang sakit hingga membuat tidak bisa makan, maupun adanya sariawan yang seperih kenangan mantan, akan mencegah kita untuk menikmati makanan atau bahkan tidak bisa makan sama sekali. Hal ini dapat mempengaruhi asupan nutrisi sehari-hari dan mengurangi kualitas hidup seseorang, terlebih kalau sakit gigi tersebut membuat kita tidak bisa tidur. Sepenting itu ternyata gigi dan mulut ya? Gimana sudah berapa persen niatnya untuk rutin mengunjungi dokter gigi? Kalau bingung mau ke dokter mana, udah ke Klinik Gigi Natura aja deh, amann.

Is your favorite singer or band coming to town? Attending their live concert must be a thrilling experience! The excitement of seeing them perform right in front of your eyes is hard to beat. But when it comes to ticket costs, we need some serious planning. Here’s how to manage your savings with Jago so you don’t miss a single beat when the tickets go on sale:   Create A Dedicated Ticket Concert Savings Account Jago makes creating a new account effortless. You can just set up a Savings Pocket specifically for concert tickets. Each Pocket in Jago has its own account number, so you can keep your funds organized. With up to 60 Jago Pockets, it’s easy to separate your savings for concert tickets from other financial goals.   Set Up Auto-Budgeting for Consistent Savings Take advantage of Jago’s Auto-budgeting feature to make regular contributions to your concert fund. You can set a clear savings goal, like hitting your target by the time early bird tickets go on sale. Set your savings amount and schedule, so when tickets go on sale, you’re all set to grab them!   Cut Unnecessary Expenses and Save Faster When money’s tight, trimming expenses can get you to your savings goal faster. With Jago’s Spend Analysis feature, you can spot where you’re overspending, whether it’s on online shopping habits or streaming services. After you find these gaps, consider reallocating funds into your concert Pocket using Auto-budgeting. Once you’ve secured those tickets, it’s time to think about other concert-related expenses. Consider budgeting for transportation, snacks, merchandise, or even a place to stay if you’re traveling from out of town. Just like your ticket savings, set up separate Jago Pockets to keep everything organized and prevent overspending. Saving with Jago, especially something as exciting as a concert, can be easy and stress-free. Fueled by your motivation and Jago’s customized financial tools, you’re all set for an unforgettable night with your favorite artist! Get ready to sing along and create memories that will last a lifetime!   Source: https://www.jago.com/id/blog/nabung-di-jago-buat-beli-tiket-konser Written by Neisha Dinara, Management 2024, Public Relations The 18th IMOTION  

Scarlett Whitening has developed as one of the most successful beauty brands in today’s market, enticing customers with high-quality skincare products at reasonable costs. Scarlett, which was founded in Indonesia, has swiftly acquired popularity due to its commitment to offering efficient and safe skin lightening products. Scarlett Whitening appeals to a varied clientele looking for efficient cosmetic treatments that aren’t too expensive. Its swift ascent to popularity demonstrates the brand’s ability to connect with customers who value both efficacy and cost in their skincare routines. Scarlett Whitening has efficiently used a range of marketing methods to increase brand awareness and client loyalty. One of the primary techniques is word-of-mouth, which uses delighted customers as brand ambassadors. Scarlett has built a devoted client base by providing high-quality products and producing outstanding results, and they naturally share great feedback with others. Scarlett also underlines the value of engaging content. They diligently create unique and innovative content to educate consumers about skincare, which not only captivates audiences but also promotes increased engagement across platforms, ultimately increasing sales. Promotions are also an important part of their marketing strategy. Scarlett can increase sales and client loyalty by offering discounts and attractive offers, which are frequently combined with promotions to encourage customers. Scarlett also capitalizes on current trends by arranging Exciting Events that are popular with the public, generating buzz and enhancing brand awareness. Collaborations with influencers and beauty bloggers broaden their reach by allowing them to effectively market the brand to their respective audiences. Choosing a brand ambassador who shares Scarlett’s vision has considerably improved its brand image. One famous ambassador is Song Joong Ki, a well-known Korean actor who has charmed admirers all over the world. His endorsement not only enhances consumer confidence in Scarlett Whitening products, but it also generates buzz among his devoted followers, pushing them to discover and purchase the brand. This strategic collaboration efficiently bridges the gap between celebrity impact and consumer involvement, resulting in increased sales and a stronger connection with potential customers. Scarlett Whitening has refined its social media marketing strategy, actively engaging with fans on sites including as Instagram, TikTok, and YouTube. They established a strong online community and enhanced product visibility by continuously posting compelling material such as tutorials and product reviews. Using popular hashtags and challenges helps to expand their campaign’s reach. Finally, Scarlett Whitening’s exceptional marketing performance is the result of a comprehensive strategy that prioritizes consumer interaction, loyalty, and accessibility. By efficiently using word of mouth, influencer collaborations, and a strong social media presence, the company has created a dynamic community around its offerings. This unified approach not only increases exposure in a competitive industry, but it also develops long-term relationships with customers. Scarlett’s marketing initiatives lay the groundwork for continued growth and success as the company innovates.   Source : 9 Strategi Promosi Scarlett Whitening yang Membuatnya Sukses (toffeedev.com) Written by Alviani Felisya, Management 2024, Public Relations The 18th IMOTION

Apple recently announced a suite of innovative accessibility features designed to enhance the user experience for individuals with disabilities. Among the most significant additions is eye tracking, which allows users to control their devices using just their eye movements. This cutting-edge capability enables seamless navigation, making it easier for those with mobility challenges to interact with their iPhones and iPads without traditional touch inputs. The eye tracking feature is particularly beneficial for users with limited dexterity, providing them with a hands-free method to scroll, select, and control various applications. This technology not only promotes greater independence but also ensures that everyone can enjoy the full capabilities of their devices. In addition to eye tracking, Apple is enhancing existing accessibility tools such as VoiceOver and Switch Control. These updates focus on improving usability and customization, allowing users to tailor their experiences to meet their specific needs. For instance, VoiceOver will receive refinements to its navigation capabilities, making it even more intuitive for users. Apple’s commitment to accessibility is evident in its ongoing efforts to create technology that is inclusive and user-friendly. By introducing these advanced features, the company aims to empower individuals with disabilities, helping them connect more easily with the world around them. This initiative not only showcases Apple’s dedication to diversity but also sets a standard for accessibility in the tech industry, ensuring that everyone can benefit from technological advancements. Source: https://www.apple.com/newsroom/2024/05/apple-announces-new-accessibility-features-including-eye-tracking/ Written by Gracia Natania Hehanussa, Management 2023, Public Relations The 18th IMOTION  

GoJek is an Indonesian technology based company that was founded in 2009 by Nadiem Makarim. GoJek provides various services through their application. Starting from GoFood, that helps us order food without having to go to the store, to GoPulsa, which helps people buy pulsa by their phone (or phone credit). Now, let us take a look at some of GoJek’s interesting marketing strategies that help them maintain their existence. Fun and humorous advertisement GoJek’s advertisements are full of creativity and ideas. They are keeping up with the trends that are happening. From their phrases to the music that they use are catchy and not monotonous. Through this, people could be more aware of their brand because of their interesting promotions. Relatable advertisement to the audience Not only it is filled with their fresh and fun ideas, Gojek uses familiar phrases, connecting daily problems with their services, and excellent storytellings makes their advertisements relatable to our daily activities. Relatednesses could catch the attention of the audience and be appealing to them. This could tighten the emotional connection between GoJek and consumers, which helps to build brand loyalty. Working with partners If you have seen GoFood signs in food stalls or in other stores, those are examples of GoJek’s cooperation with their partners. They work with a bunch of partners based on their service sectors. Not only is this giving a benefit to both of the parties, but it also expands GoJek’s market target. Those are some of their strategies of marketing that helped them succeed, have you tried using GoJek? Source: https://www.sab.id/ , https://toffeedev.com/ Written by Deafanesa Aisha Pradiva, Management 2023, Public Relations The 18th IMOTION 

Dyson has just unveiled two exciting new additions to its hair care lineup: Dyson Airwrap and Dyson Chitosan—designed to elevate your hair styling game to a whole new level. Dyson Airwrap Meet the next evolution of hair styling—Dyson Airwrap. This innovative tool is not just a styler but also a dryer, now supercharged with wireless Bluetooth technology. Imagine creating perfect curls with just one button! With 19 versatile attachments, you can achieve everything from tight curls to voluminous waves and sleek, smooth hair. Plus, the intelligent heat control keeps the temperature below 150°C, protecting your hair from damage while ensuring it stays shiny and healthy. Dyson Chitosan Enter Dyson Chitosan, a game-changing hair care product crafted from chitosan, a powerful ingredient derived from oyster mushrooms. This line is all about giving your hair a soft, lightweight, and long-lasting shine—even in the most humid conditions. The range includes a pre-style cream to set the stage for styling and a post-style serum to lock in that perfect finish. After a decade of development, these products are tailored for all hair types and can be used with Dyson’s tools or your favorite styler. With Dyson Airwrap and Dyson Chitosan, you’re not just styling your hair—you’re transforming it. Expect salon-worthy results at home, all while keeping your hair’s health and shine intact. Source: www.realsimple.com , www.dewimagazine.com Written by Nuha Salma Hanifah, Management 2023, Public Relations The 18th IMOTION