“Sore: Istri dari Masa Depan” is a web series collaboration between Tropicana Slim and Inhype Pictures that premiered on Tropicana Slim’s YouTube channel on February 1, 2017. Directed and written by Yandy Laurens, the series stars Dion Wiyoko as Jonathan, a young Indonesian man living in Italy, and Tika Bravani as Sore, a mysterious woman who suddenly appears and claims to be Jonathan’s wife from the future. The series consists of nine short episodes ranging from 5 to 16 minutes in length, and was mostly filmed in Italian cities such as Petritoli and Ponza.
Healthy Lifestyle Transformation
Beyond its romantic and dramatic storyline, “Sore: Istri dari Masa Depan” serves as a clever marketing strategy for Tropicana Slim. The series strategically puts a narrative about Jonathan’s transformation after meeting Sore, his supposed wife from the future. Intrigued by what Sore said to him, Jonathan becomes determined to live a healthier life. Jonathan starts to exercise more regularly, chooses healthier meals, reduces his alcohol intake, and cuts down on smoking. This character evolution subtly delivers messages about health and well-being without feeling forced or overly commercial.
Soft Selling Technique
Tropicana Slim’s soft selling works well in this series, cleverly using Jonathan’s wish for a healthier life as the main theme. In the final scenes, Sore and Jonathan are shown switching their regular sugar to Tropicana Slim as part of their commitment to living healthier together. This seamless integration of the product into the storyline highlights how even simple choices, like replacing sugar, can be part of a broader healthy living journey, turning “Sore: Istri dari Masa Depan” into both entertainment and an inspiring health campaign.
The success of the web series led to a feature film adaptation with the same title, set to premiere on July 10, 2025. The movie keeps around 40% of the original web series storyline but expands with a more mature and complex narrative. The filming location also changed to Croatia, and the lead role of Sore is now played by Sheila Dara Aisha, replacing Tika Bravani from the original series.
Are you interested in watching the movie adaptation of “SORE: Istri dari Masa Depan”? Could a simple series like “Sore” be the start of your own wellness journey?
Sources :
- https://www.detik.com/jatim/berita/d-7936130/sinopsis-film-sore-istri-dari-masa-depan
- https://www.tempo.co/teroka/film-sore-istri-dari-masa-depan-siap-tayang-10-juli-2025-1524081
Written by Celine Aurel Asyela, Management 2024, Public Relations The 19th IMOTION
