GoJek is an Indonesian technology based company that was founded in 2009 by Nadiem Makarim. GoJek provides various services through their application. Starting from GoFood, that helps us order food without having to go to the store, to GoPulsa, which helps people buy pulsa by their phone (or phone credit). Now, let us take a look at some of GoJek’s interesting marketing strategies that help them maintain their existence.
- Fun and humorous advertisement
GoJek’s advertisements are full of creativity and ideas. They are keeping up with the trends that are happening. From their phrases to the music that they use are catchy and not monotonous. Through this, people could be more aware of their brand because of their interesting promotions.
- Relatable advertisement to the audience
Not only it is filled with their fresh and fun ideas, Gojek uses familiar phrases, connecting daily problems with their services, and excellent storytellings makes their advertisements relatable to our daily activities. Relatednesses could catch the attention of the audience and be appealing to them. This could tighten the emotional connection between GoJek and consumers, which helps to build brand loyalty.
- Working with partners
If you have seen GoFood signs in food stalls or in other stores, those are examples of GoJek’s cooperation with their partners. They work with a bunch of partners based on their service sectors. Not only is this giving a benefit to both of the parties, but it also expands GoJek’s market target.
Those are some of their strategies of marketing that helped them succeed, have you tried using GoJek?
Source: https://www.sab.id/ , https://toffeedev.com/
Written by Deafanesa Aisha Pradiva, Management 2023, Public Relations The 18th IMOTION
