When museum masterpieces step off the walls and into your wardrobe What happens when one of the world’s most iconic modern art institutions partners with a fashion giant known for clean-cut basics? The result is UNIQLO × MoMA, a series of capsule collections that turn art history into everyday expression. From Jackson Pollock’s chaos-on-canvas to Yayoi Kusama’s dots of infinity, these works no longer live only behind glass—they live on your cotton tee, your tote, even your coffee thermos. A Gallery You Can Wear This collaboration isn’t just about looking cool—it’s about making creativity accessible, tactile, and personal. Each piece features a curated work from MoMA’s collection, printed with remarkable detail on UNIQLO’s signature UT tees. But here’s where it gets exciting: the collection also extends into the packaging, hang tags, and shopping experience. • Each shirt comes in a collector-style box mimicking a MoMA museum crate, complete with artwork label, artist profile, and exhibit context. • QR codes on hang tags link you to a microsite filled with mini art lessons, behind-the-scenes footage from MoMA curators, and styling tips. • Store displays mimic museum walls, letting you “tour” a gallery with your cart. One Collection, Four Masterpieces The latest drop highlights four art titans—each reinterpreted for daily wear: 1. Warhol’s Campbell’s Soup – A nod to pop culture and capitalism, turned ironic fashion statement. 2. Kusama’s Polka Dots – Infinity patterns dance across a unisex oversized tee, mimicking her immersive installations. 3. Mondrian’s Grid – The cleanest lines in art history, brought to life in sharp-cut, color-blocked sweatshirts. 4. Pollock’s Splatter – Controlled chaos frozen in print, embodying abstract expressionism on jersey cotton. Local Feel, Global Vision As Tadashi Yanai, CEO of Fast Retailing, once said: “We want art not to be intimidating, but wearable. Your shirt should inspire questions, not just compliments.” From Tokyo to New York, Jakarta to Berlin, this collection travels the world as a moving museum, reminding wearers that great art belongs to everyone, not just those who buy tickets to a gallery. Smart Fashion, Smarter Storytelling UNIQLO takes it further with their #MuseumInMotion campaign: • Instagram Reels featuring dancers, skaters, and artists moving in UNIQLO x MoMA pieces to show how “art moves with you.” • Pop-up art booths in flagship stores where customers can make their own tote bags using famous brushstroke templates. • Partnership with local art schools for workshops: “Design Your Own UT”. This isn’t just merchandise, it’s a mobile art movement. Fashion that teaches. Packaging that explains. A brand experience that bridges generations. UNIQLO x MoMA proves that a shirt can be more than just style, it can be a statement. A t-shirt that teaches. A hoodie that inspires. A packaging that informs. UNIQLO × MoMA isn’t just a collaboration, it’s a movement. One that makes art a part of your everyday life, not just something you pass by in a museum.     Sources : https://www.uniqlo.com/us/en/spl/ut/moma-art-icons?srsltid=AfmBOor8wtG2D-VfY1wAcAAH7ZPQOxb-isyqxpMIhrgmQD8cdTsGkeKM&utm https://www.fastretailing.com/eng/group/news/2506091630.html?utm_source   Written by Shilvy Hertasi Putri, Management 2024, Public Relations The 19th IMOTION